How Xiaowei Garment Company "winters"

Our reporter Tian Ting’s cold air from the European debt crisis swept Wu Shenghai, head of the Hefei Xinqiao Sweater Factory, and immediately felt the chill. “The order volume has shrunk by more than 50%. The original 1 person can talk about 3 orders, and now 3 people go to grab 1 order!” Wu Shenghai reluctantly said, “In this year's situation, small garment factories can do without losing money. , don't close the door, even if the performance is very good! "cold stream came to the garment factory "is very injured."

On December 14, Xiao Wu, who had been working in a small garment factory in Hangzhou, returned to his hometown of Hefei and reapplied at a garment factory in Baibang Pioneering Park in Laoshan District. “Because of the small number of orders, some small garment factories in Hangzhou have already done this year's work. Some companies have to take orders for the next year after the start of spring to maintain the operation; if even the orders for the next year have not been received. , that can only be suspended.” Xiao Wu said that the original factory where he was staying quietly closed.

Although Hefei has not experienced the collapse of large-scale small-scale garment enterprises, at present, many local small-scale clothing and home textile companies are having a difficult time. The reporter recently saw in Hefei Late Show Home Textiles Co., Ltd. that only three quilted female workers are working in the empty factory building. He Yan, a working employee, told reporters: “At that time in previous years, people would be more tired. At least six or seven workers were busy working together. At night, they often had to work overtime until 9:30. However, this year, because they were less alive, they had a lot of leisure time. It was 5:30. Can work." According to the company's general manager Qian Yuanfa revealed that the company's sales in 2010 more than 300 million, and this year, only 1.7 million, a far cry.

The same person who was hurt by the sluggish market was Wang Shengpei, head of Hefei Today Garments Co., Ltd. “Our company is mainly engaged in foreign trade. But this year's international economic situation is grim, and orders have been reduced by a third. We don’t even say that the purchase price has been owed by foreign trade companies. This summer’s batch of goods, the purchase price has not yet reached its end.” Wang Shengpei said, "The small company has a limited amount of funds, and the payment of goods for several months may drag the company."

Wu Shenghai told reporters that not only has the volume of orders dropped sharply, but small-sized garment companies have also encountered a “price cut” by customers, and profit margins have been reduced by a quarter. Not only that, due to the sluggish industry as a whole, the mobility of employees has also gradually increased. "In order to stabilize our employees, we have increased them by 20% to 30% this year," said Wu Shenghai. On the one hand, the increase in the cost of employment, on the other hand, profits have been continuously "slim." This has led many small and miniature clothing companies to address the issue of "can not afford to eat." According to industry insiders, many small garment factories are running at a loss, hoping to keep their original market share and wait for the market to turn for the better; if they can't afford to stick, the industry’s “winter” is still not over. Only closed down. Active self-help and looking forward to "seeing the cloud and seeing the sun"

In order to survive the "winter", these small clothing companies are also actively developing various "self-help" actions.

Qian Yuanfa told reporters that since the second half of this year, the company’s employees have been reduced from the original 24 to 16 people. “We have stabilized the skilled workers and some skilled workers, and some other employees who are hard but not stable enough have been “squeezed.” Now we have fewer orders, one less person, and we have one less expense.” Qian Yuanfa said Even so, the company has to post money to maintain normal operation.

Qian Yuanfa's company mainly produces various domestic textile products. Because the company is small and the brand is not loud enough, he has closed the door when negotiating with some supermarkets and shopping malls. He can only rely on the customer resources that he had previously accumulated in order to maintain the company's survival. However, this year again encountered the industry-order crisis and sales have continued to decrease.

Because there is not enough money to do brand promotion for the company, in order to open the local market, Qian Yuanfa has come up with a "local approach." From the second half of this year, he took the company's employees to conduct trials in several districts in Hefei to promote their own products. “We found that young people are more concerned about the brand, but the elderly are concerned about the quality and cost-effective, door-to-door, so that consumers have an intuitive experience of the product, and then hold some trial activities, the effect is very good, and then plan to promote a large area !" Qian Yuanfa said that he hopes to survive the most difficult time through positive self-help measures and looks forward to the day when he can "see the clouds and see the sun."

“Now, many orders for low-end European and American apparel have been transferred to countries such as Vietnam and India, where labor costs are lower. Therefore, it is not a good idea to drive down prices to fight low-end products with them. We should consider doing it. Some clothing products with more technical content and higher added value. In this way, even if the order volume is reduced, corporate profits can be guaranteed.” Wang Shengpei said, “But this way, the demand for our company is even higher, from the boss to the All employees need to receive comprehensive training.”

The hardships encountered by small and micro clothing enterprises have aroused the attention of relevant departments. Li Hua, Director of Laoshan District Entrepreneurship Service Center, told reporters that in the Baibang Pioneering Park in Laoshan District, many of these small and micro-enterprise expenses have been deducted. For example, half of the market rent will be charged and the first year will be halved. Hopefully, These measures can help companies overcome their current difficulties.

“It can be said that we are still living under umbrellas. Without the support of these preferential policies, it will be even harder for small garment factories to survive,” said Wu Shenghai.

In addition to the strong support of Baibang Pioneering Park, these small garment factories also hope that the relevant departments can also introduce some more preferential policies to "support".

“Small and micro enterprises have limited funds, and the cost of labor is now rising. If people who come to apply hear that the wages are less than 1,500 yuan, they will turn and leave! But in addition to wages, we have to pay them “five risks.” The company's burden is really heavy. We hope that relevant departments can provide certain subsidies and policies for our small and micro enterprises in terms of employment insurance,” said Qian Yuanfa.

Wang Shengpei told reporters that this year's foreign trade industry is in a sluggish state and can only consider expanding the product sales through domestic sales. “From January to October of last year, we mainly made orders for foreign trade, and from October to the end of the year we received orders for domestic sales, but we did not receive one order for domestic sales this year. Can the establishment of an entrepreneurial service center provide us with a platform for smooth supply and marketing information? "Wang Peisheng said.

In this regard, Li Hua said that the Center for Entrepreneurship will strive to obtain the most favorable “treatment” for small and micro clothing companies. For example, as long as it is the target of the entrepreneurial service center, it can be provided by the guarantee company, and the entrepreneurship center can coordinate the small amount of it. Every spring, a special job fair for small and micro clothing enterprises is held to help the company recruit workers; Internal coordination and interoperability exist, for example, if a company has orders that are too late to make, it can be transferred to other companies to achieve mutual benefits and win-win situations.

Recently, the Provincial Department of Finance and the Provincial Price Bureau issued the "Circular for the National Development and Reform Commission of the Ministry of Finance of the People's Republic of China on Exempting Some Small and Micro-Enterprises from Administrative Fees." The notice requires that from January 1, 2012 to December 31, 2014, 22 small and medium-sized enterprises that meet the qualification requirements be exempted from the 22 administrative charges such as enterprise registration fees, tax invoice costs, and customs supervision fees. . This is undoubtedly a good news for small and micro clothing companies. "I hope that through the help of all sectors of society, these small and micro-clothing enterprises can successfully overcome the difficulties." Li Hua said.