Fujian Shishi: The three major unfavorable factors in the decline of footwear exports are the “main culprits”

Affected by factors such as the Spring Festival holiday, the spread of the European debt crisis and foreign trade to domestic sales, the export volume of footwear has dropped significantly. The reporter learned from the Shishi Office of the Quanzhou Inspection and Quarantine Bureau yesterday that in the first two months of this year, a total of 292 sets of export footwear had been inspected by the office's jurisdiction, with a value of $1785.1, a year-on-year decrease of 41.8% and 22.9% respectively.

Since the beginning of this year, the overall decline in footwear exports has been mainly affected by three major unfavorable factors. The relevant person in charge of the Shishi office of the Quanzhou Inspection and Quarantine Bureau pointed out that for the export shoe enterprises, one month before the Spring Festival is the peak of shipment, and one month after the Spring Festival is the adjustment of the recovery period. The Spring Festival of the year is in late January, and the Spring Festival in 2011 is In early February, production shipments this year are relatively short. In addition, the uncertainty and risk of a series of international markets such as the spread of the European debt crisis, the political turmoil in the Middle East, and the economic slowdown in developing countries have caused the global market demand to shrink significantly in 2012 and orders have decreased significantly. At the same time, the rise of domestic shoe bases in Jiangxi, Henan and other provinces, and Indonesia, Vietnam, etc., splits some orders.

“Some small and medium-sized enterprises have seen the phenomenon of reduction or suspension of production and turning off the 'bulging' domestic market is also one of the main reasons for the decline in exports.” During the interview, the reporter learned that due to rising raw material costs and changes in exchange rates, foreign trade companies profit Thinning. According to the statistics of the relevant departments, the national textile and clothing industry's profit rate has dropped from 1.48% in 2007 to 0.1% in 2008. To this end, many export-oriented shoe companies in order to seek vitality, had no choice but to switch to the domestic market. A shoe-making company located in Shoe City in the snow has long been undertaking foreign orders and has earned a lot of “silver money” in previous years. Since last year, however, the company has gradually reduced its dependence on foreign trade and established a domestic marketing department that will spend most of its funds and manpower. Transfer to the development of the domestic market. It is reported that the company has also achieved good results in the development of the domestic market, and exports and domestic sales have basically formed a similar trend.

“Although the export of footwear has declined in the past two months, the Shishi shoe-making enterprises still have a lot of potential. The future is still relatively bright.” To help the shoe-making enterprises in the jurisdiction to seize the opportunity, they must strive for greater profits in foreign trade exports. The Shishi office of the Quanzhou Inspection and Quarantine Bureau recommends companies: With the advancement of the national economic strength and people’s living standards in the Middle East, Africa, and Southeast Asia, the demand for footwear products in terms of grades and numbers has increased, even in the world. Under the sluggish economic situation, the import volume of its footwear products also maintained a relatively high growth rate. Shoe-making enterprises should increase their investigation of the export market and actively adjust the export market and direction. In addition, compared with lions, the footwear industry in Guangdong was affected by the increase in ***, increase in costs, and the financial crisis, resulting in a large number of shoe factories shutting down their production, orders outflows, and the unit price of these orders was high. Therefore, the area of ​​shoe enterprises should be Seize the opportunity, actively adjust the industrial structure, improve production conditions, and put these high-priced orders into the bag.

Not only that, but industry insiders also suggested that powerful leading companies should effectively increase their investment in the export of footwear products, actively research and develop products with their own brands, and strive to expand the brand's international reputation and give products high added value. At the same time, shoe-making enterprises should be good at finding differences, avoid vicious competition with their peers, and make the industry healthy.