Personalized clothing custom rejuvenation machine

Tailoring, designing, fabric selection, tailoring, ready-to-wear...a volume ruler, a pair of scissors, and a tailor's traditional profession have faded people's attention in the trend of clothing. Nowadays, with the increasing demand for personalization, customized clothing is once again full of vitality.

A survey by the reporter found that at present, there are nearly 100 tailor-made clothing stores in major commercial districts. However, due to the lack of funds, lack of talent, and did not make the sound of the brand, Chongqing clothing custom how to seize the production line market, there are many lessons to make up.

There is a sofa and tea set specially prepared for customers in a high-end clothing tailor shop on a office building in the Guanyinqiao shopping district. The owner Xiao Jing said: "A lot of old customers are tired of shopping and visiting the shop, going to rest and chatting."

Although Xiao Jing's clothing custom shop opened for only 3 months, she has received orders for 20~30 pieces a month.

Custom clothing season, monthly income of four or five thousand "This is not Valentino's catwalk show it, too beautiful." On the 20th, in Jiangbei District, Guanyinqiao shopping district "My senior clothing custom" store, Ms. Chen is selecting a custom style. In this ready-to-wear tailor shop, you can see many international big-name show models in the season. "Compared to the prices of international big brands, custom clothing certainly has a great advantage." The owner Xiao Jing told reporters that the shop made different styles of samples for customers to try on.

Xiao Jing told reporters that custom clothing season in the winter, is now a custom off-season, although her shop opened only in March this year, but has attracted many customers, one month can receive 20 to 30 orders. Linjiang Mengshang clothing custom shop has been open for more than a decade, the owner Jiang Lan said that during the peak season, there is a monthly income of 450,000 yuan. Huang Yiping A clothing store shop advocates the school is the clothing design, after graduating in 2010, he opened this clothing custom shop with friends, "a profit of more than a hundred million a year."

The price is not low winter clothing basically thousand yuan Ms. Chen in the "I am the senior clothing custom" shop fancy this dress, the international brand price is a few million, and custom only 1,000 yuan. "The international big brands are not tailor-made, but customization can be modified according to their own needs." Ms. Chen said that in addition to low prices, customized clothing is more suitable for themselves.

Although the price of custom-made clothing of the same style as international brands is much lower, custom-made ordinary clothes and shopping malls are not superior to prices. “A worker’s daily wage is about 200 yuan, and he can do one ordinary garment a day. If there is manual work like beading, the time will be longer.” Xiao Jing said, counting the store rent, labor cost, fabric fee The cost of custom clothing is not cheap. "The fabric quality and workmanship are guaranteed, and the garments are more fit and unique." Xiao Jing introduced that their fabrics were all imported. Silk fabrics were found in Jiangsu and Zhejiang.

The reporter learned from a number of custom clothing studios that according to different styles and fabrics, dress charges ranged from 200 to 1,000 yuan, while winter coats were basically worth a thousand dollars.

There are nearly a hundred young custom-made shop customers. "In the past few years, more and more people have come to make clothes from 40 to 50. Nowadays, young people in their twenties have also fallen in love with custom clothing." Jiangbei Rongjing City "weeks Zhou Shangyou, the owner of the clothing store, told reporters that when he was eighteen years old, he learned how to dress and learned the four years he came out to open the store. He had a regular customer base. Nowadays, many fashionable young people like to get the style of clothing they see in magazines and on TV. “Teachers, banks, and government departments have the most customers. They value their own image. Many people often come after a dress and they also recommend many friends.” Xiao Jing said that her customers are aged between 20 and 40. year old. In Jiang Lan's shop, white collars in custom-made business wear account for the majority.

Zhang Pu said: “When I first opened the store, I felt like I was a professional counterpart. I didn’t expect many young people to come. From opening the store in 2010 to now, the amount of customers is already twice that at the time of opening the store.”

“Now, many people who don’t understand tailoring techniques also hire people to open custom clothing stores.” Jiang Lan told reporters that in the last two years, there have been four new stores opened nearby.

“Some companies, including apparel tailoring stores, are preparing to seize this market.” Mr. Liu, the person in charge of the Chongqing Garment Industry Association, said that according to the preliminary estimates of the association, last year, Chongqing’s customized market for professional wear was not less than 10 billion yuan.

The reporter's investigation found that there are 20 large and small custom clothing stores in the Guanyinqiao business district in Jiangbei District. In the neighborhoods of Yuzhong District, Nan'an District, Jiulongpo District and Shapingba District, netizens also recommended a number of custom clothing stores. According to rough statistics, there are nearly 100 custom clothing stores in the main city’s five district shopping districts and surrounding areas.

Reasonable quality can meet individual needs Now that more and more clothing, custom clothing does not have much price advantage, why more and more people want to share a share here?

“With the improvement of living standards and consumption levels, citizens have higher requirements for the quality of clothing.” Zhang Pu said that many customers will choose to customize some personalized clothing, “When the price is no longer a barrier, Everyone will have more needs, and customization is about a cultural attitude, a purely self-realization.” Zhang Pu said that some customers will also require the design of their own unique patterns embroidered on the clothes.

Du Fu, a 20-year-old, is the owner of a children's training institution. She often encounters embarrassment when she buys clothes at a shopping mall. "Tight on the trumpet, and wearing a medium-sized one." Du ** said that custom clothing can be more personal, fabrics and styles can also provide their own. She likes to customize some big-name clothing styles, such as Givenchy's coats and small suits. "These clothes usually cost one or two thousand yuan, but they fit well and the store's attitude is also very good." “Custom clothing is more elaborate than the clothing on the assembly line.” Ms. Chen in the “My High Fashion Ready to Order” shop chooses the style. The only clothing that can be selected in the mall is the style, color and model of the clothing, and may be suitable. It may make do, but there are always flaws that cannot meet expectations.

"If you are not satisfied after the test, you can modify it according to the customer's request, but you can't return the clothes you bought in the store, washed or cut the tag." Jiang Lan believes that most of the customers in custom clothes nowadays pay attention to quality. Custom shop after-sales service is also more secure. “My friends and I visited Beijing and Shanghai and found that the custom clothing market was very large. I started this custom clothing store with my friends.” Xiao Jing said.

The lack of money, lack of money, lack of people, called the brand "does clothing custom now, the market is big but the competition is also big." Jiang Lin PANTINA custom clothing store owner Tian Lin Jiang said that he took over the home's clothing custom shop last year, although opened nearly 30 years However, development faces many pressures.

"The financial pressure is big." Tian Linjiang said that the clothing custom shop needs to do some samples and it has a backlog of funds. “The main inputs are rent, decoration, sewing equipment, procurement, wages for workers, etc.” Xiao Jing also told reporters that she and her friends opened stores and invested about 100,000 yuan in the early stage. A survey by the reporter found that many custom clothing stores have chosen commercial buildings in the shopping district. “The prices of shops facing the street are expensive and stressful.”

“Many workers are more willing to go to the factory because it is guaranteed.” Tian Linjiang said that now sewing workers are not good at recruiting, clothing custom shops are divided into off-season and busy season, and workers are priced out according to the number of clothes they make. “Slow season is sometimes more miserable” . At the same time, compared with the operation of the assembly line, custom clothing has higher technical requirements for workers. “In the past, there were 10 workers in the shop, and now only 4 workers, and only busy to come and do it yourself”.

“E-commerce is developing rapidly. Online clothing sales have also caused a certain impact on custom clothing.” Tian Linjiang said that although the market is huge, there are not many customers in the store.

"Operating alone, there is no brand that can make a name." Tian Linjiang is guilty of the prospects of custom-made stores. She has not established her own brand as a big brand and has become a drawback of many custom clothing stores.

Pathfinder Market Exploitation of Internet Platforms Visitors rely on word of mouth for word of mouth to attract customers. This is a traditional way of customizing clothing. Nowadays, to accumulate enough customers, many clothing custom shops begin to take advantage of cyber means to show their guests.

Earlier this year, Tian Linjiang established a website. "Now nearly 30% of customers come from the Internet."

Xiao Jing also promoted his shop with Weibo and Taobao. “Now there are a lot of foreign customers, choose a good style, a good size to send us to do.” Xiao Jing said that clothing customization, according to the customer's body and characteristics and other requirements to produce, must be good clothing to meet More repeat customers, "A piece of clothing is repeatedly modified several times, is also a common thing."

It is recommended to identify the best positioning quality in order to win the "apparel as a traditional industry, customization hidden a huge market space." Chongqing Clothing Industry Association, said Mr. Liu, Chongqing, many custom clothing store is not a senior clothing custom, from the price point of view Not only is it far lower than foreign clothing customization, it is also lower than first-tier cities.

First of all, the custom clothing industry needs clear industry norms. “The size and quality of the clothes tailoring shop determine the prospects for its development.” Mr. Liu said that clothing customization has high requirements on professional technology. The first shop is mainly knowledgeable. If you don’t understand, will not tailor and design, simply rely on the employment. It is not enough for people to do it. Jiang Lan, who has fought for more than a decade in the field of custom clothing, also believes that for the apparel tailoring industry, whoever designs and produces clothing that best meets the requirements of customers will win the competition. "In order to make good quality clothes, I also personally come to the customer to tailor." Zhang Pu said that he took a single on the 18th, the customer lives in Xi Peng, spent three hours back and forth, "Only for the customer Can only be cut and proposed design recommendations."

Secondly, any industry should pay attention to positioning, and the clothing business is no exception. Xiao Jing said that she is mainly for white-collar workers, and the models are also made of big-name models. "First, make quality, retain customers, and talk about making money."

Third, it is important to do any business site selection. Mr. Liu believes that the site must consider the cost, high-end stores will certainly be selected in the place where business people gathered, the rent is high; take the low-end route, choose a little remote, it does not matter, the rent is also cheaper.

However, Mr. Liu believes that Chongqing's clothing custom market is still in its infancy and the market needs to be nurtured. Therefore, it is hoped that the government will provide support in terms of policies, funds, and technology, and provide certain assistance policies for excellent tailor-made apparel studios, excellent designers, etc.