Giving corporate gifts a unique cultural identity

[China Gift Network News] China has been a state of etiquette since ancient times, and traditionally pays great attention to courtesy. "Benevolence, ritual, courtesy, wisdom, and faith", among which "rite" is the most classic and brilliant page of Chinese Confucianism. Its influence is far-reaching and it is still highly respected by people. Therefore, gift giving has become the most expressive way of communication. Objectively speaking, gifts are subject to time, environment, customs and habits; subjectively speaking, gifts are different depending on the object and purpose. Therefore, giving gifts is also an art.
　　
Corporate gifts are specially ordered by enterprises and institutions in order to increase or expand their visibility, increase their market share (share), and obtain higher sales performance and profits in business or business activities. A product of special meaning. It has novelty, singularity, craftsmanship and practicality.
　　

Giving corporate gifts unique cultural attributes is king

To discuss the gift culture of a company, we must first understand the characteristics of the product as a gift, and then combine the characteristics of the company for case studies. Here we mainly discuss the general guidelines that companies should follow and the characteristics that corporate gifts should have.
　　
Corporate gifts should first be clear about the purpose of the gift. A friend's gift is to deepen friendship. A husband's gift to his wife is a sublimation of love. Parents giving gifts to their children are to promote family. The purpose of corporate gifts is more clear--expanding operations and increasing profits. Therefore, the purpose of the gift is to determine the grade and time of the gift.
　　
With purpose, it is natural to identify objects. Corporate gifts are often directed at an institution or group, but it is important to consider that the recipient of the gift is a living person. He or she has his or her own personality, status and taste, so that the gifts sent must have different personalities. .
　　
Gift time is very important. The time here includes not only the specific gift time, but also the time interval between gifts that need to be given regularly in order to maintain business contact. Holidays, anniversaries, events, and other time suitable for giving business gifts are generally noticed by companies, but they are not very particular about the time interval between gifts. It may not be enough for important customers to give gifts for the same reason and time each year. It is necessary for the company to further analyze customers, gifts and the environment to determine the right time for gifts.
　　
The above three aspects are actually closely related, because the business gift giving activity of the enterprise is a whole activity. It needs to cooperate with the overall business diplomacy of the enterprise, and must also include customs, business etiquette, psychology and sociology. related requirements.
　　
Corporate gifts are different from personal gifts. They must first be the spokesperson of corporate image. Enterprises in different industries have different corporate image, some focus on the company's innovative image, and some try to express strong strength, but one thing is common, that is, if the company's gift is not for promotion of products or services, it must reflect The cultural heritage of the company.
　　
Secondly, corporate gifts often have the characteristics that most people like and can't bear to pay for themselves. If a company's gift is available to the recipient, it is difficult to reflect the company's unique attention to the recipient, which is particularly important for the company's public relations important customers. Reflected in the choice of gifts, companies can not buy gifts daily gifts, but should look for professional gift design companies, tailored to the characteristics of the company and customers.
　　
The biggest difference between corporate gifts and personal gifts is its consistency, integrity and planning. For important customers, relationship groups and partners, corporate gifts are reflected in the holistic and individualized personality changes. At this time, the gift selection is beyond the simple concept of gifts. It is necessary to deepen the understanding of the company's own services and culture and to understand the understanding of the gift object. Therefore, the gifts of the enterprise truly enter the level of culture and reach the highest level.
　　
The key to corporate gift management lies in people, who have cultural belongings and their own personalities. Only when a company raises its gift activities to the level of culture and adopts commercial operation methods can it be a killer in the Chinese business environment.