Noch’s official IPO is expected to be the new year’s launch for Hong Kong stocks

Nochi plans to issue 150,000,000 H shares (subject to adjustment and depending on whether the over-allotment option is exercised), of which 135,000,000 H shares will be used for international placement (subject to adjustments) (a total of 90% of the total initial offer shares), 15,000,000 H shares will be made public in Hong Kong (total of 10% of the total number of initial offerings) (subject to adjustments and depending on whether the over-allotment option is exercised). The offer price ranges from HK$2.03 to HK$2.88 per share. The company will begin offering shares at 9:00 am on Monday, December 30, 2013 and will close at 12:00 noon on January 3, 2014 (Friday). The company's shares will be traded on the Hong Kong Stock Exchange on January 9, 2014 (Thursday). The stock code is 1353 and the shares will be traded in 1,000 H shares each. The excess of the over-allotment option is 22,500,000 additional H shares, or 15% of the initial offer shares.

Chairman Ding Hui (middle) of Nochi said that in the future, he will step up efforts to develop online sales.

Market-oriented fast fashion business model and flexible ordering model <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> Nochi is one of the earliest companies in China to adopt a market-oriented fast fashion business model, using the SPA model adopted by a number of international fast fashion apparel retailers (models of private brand apparel specialty retailers), focusing on retail terminal management. The main components of the integrated value chain include important aspects such as product planning and design, production and quality control, logistics and sales, and accurately capturing changing customer needs.
Nokia's unique business model provides flexible product ordering, enabling retail outlets to make small-batch orders according to sales demand during the quarter, thereby quickly responding to changes in customer demand and reducing the risk of excess inventory. According to its unique "6?2?2" procurement model, Nochi usually plans to purchase about 60% of its total estimated product before the preseason; another 20% will be based on actual consumer demand as a better-selling model and with strong sales growth. Quarterly compensation for potential products; the remaining 20% ​​will be supplemented with best-selling products and improved products from existing best-selling products with new features to capture strong market demand.

Nochi offers a wide range of men's casual fashion products to men aged 25 to 40 in China under his own brand " N&Q "

Targeted marketing using a member database
On the basis of the SPA model, Nuochi launched a more innovative customer membership program, and through the establishment of a member database to more effectively promote targeted marketing to meet the consumer preferences and needs of its members. In 2010, 2011, the year ended December 31, 2012 and the six months ended June 30, 2013, the retail sales of members were RMB 345.1 million, RMB 541.0 million, and RMB 685.2 million respectively. And RMB 349.6 million, accounting for over 80% of the Group's total sales. From the establishment of its client membership plan to June 30, 2013, Nuochi has more than 1 million registered members. Noch uses a large customer base to collect and analyze useful market and customer information, such as fashion trends, distribution of customer income levels, spending habits, size and preferences of the dress, and applies to product design and development, customer service, sales and Marketing activities. In 2011, Norwich received a case study of the Executive MBA program at the Kellogg School of Business at Northwestern University, which affirmed the effectiveness of our customer relationship management and customer affiliate program membership database.
Mr. Ding Hui, chairman, chief executive officer and executive director of the company, stated: "Noki's adoption of a market-oriented fast fashion business model and member database marketing model will help the company accurately grasp the latest market trends and changing customer needs, and thus quickly Design, develop and launch products that best meet consumer preferences in the market, carry out targeted marketing, and strongly promote the Group's business growth.
Utilizing an integrated platform to standardize the management of the retail network, Norwich implements standardized management of direct sales and franchised retail outlets, and formulates detailed guidelines for the management of retail outlets, which regulates brand positioning, merchandise display, personnel recruitment, training, and employee performance evaluation. Through the integrated information management system named IEAP developed by the Group, Noci effectively improved the management level of supply chain and retail outlets, and obtained real-time inventory, sales and other operational data of direct sales and franchised retail outlets through the information management system, and Real-time data makes decisions about production planning, sales and marketing, and inventory management. With strong supply chain and retail management capabilities, coupled with the support of a replicable information management system, Noch's sales network will quickly expand to other markets in China.
Expanding Strategic Retail Network to Grasp the Rapid Growth Opportunity of Chinese Men's Casual Fashion Market
With the sustained and steady growth of China's economy, the increase in China’s average apparel consumption, and the increase in apparel brand sales, China’s men’s casual fashion industry has grown rapidly. According to research by Frost & Sullivan, China’s men’s casual fashion market’s total retail sales in 2012 Its value reached RMB 77.3 billion, which has increased at a CAGR of 15.6% from RMB 43.3 billion in 2008, and the compound annual growth rate from 2012 to 2017 is expected to reach approximately 17.6%.
As of October 31st, 2013, there are 438 retail outlets in Norwich, including 225 direct retail outlets and 213 franchised retail outlets. In the future, Noci plans to expand a wider network of retail outlets throughout China and focus on the huge growth potential of China's third and fourth-tier cities under the continuous development of urbanization. The strategic network of mixed direct marketing and franchised retail outlets not only ensures that the company will rapidly develop its sales network in China with lower capital expenditure, but also that franchisees will bring local market knowledge and help the company to succeed in the franchised retail outlets in the new market.
Excellent financial performance
Under the leadership of an experienced management team, the Group has achieved an ideal financial performance. The Group's revenue increased from RMB322.2 million at the end of 2010 to RMB572.1 million at the end of 2012, representing a CAGR of 33.3%. Net profit also increased significantly from RMB45.7 million at the end of 2010 to RMB81.7 hundred at the end of 2012. Ten thousand yuan, with a compound annual growth rate of 33.7%. In the first half of 2013, the Group continued to maintain a good momentum of growth. Its revenue increased by 14.5% from RMB276.2 million in the first half of 2012 to RMB316.1 million in the first half of 2013. The net profit was RMB40.2 hundred in the first half of 2012. Ten thousand yuan increased by 16.2% to RMB 46.7 million in the first half of 2013.
Mr. Ding concluded: “Looking forward to the future, Nuoqi will closely follow the opportunities brought by the continuous growth of the Chinese men's casual fashion market, and implement a series of strategies to enhance overall competitiveness and market share, including expanding strategic retail networks and expanding retail outlets. Geographical coverage in other parts of China, expanding online sales and developing online retail platforms, expanding product lines and implementing multiple expansions, expanding membership database and strengthening the use of member databases. With the leading fast fashion business model and retail management business strategy, we are confident Complete the overall business objectives and maximize returns for shareholders.

Nochi offers his men's casual fashion products to men aged 25 to 40 in China under his own brand “N&Q”.

About Fujian Nuoqi Co., Ltd.
Fujian Nuoqi Co., Ltd. is a rapidly expanding men's casual fashion company in China. It is also one of the first enterprises in China to adopt the market-oriented fast fashion business model. The business model integrates the key elements of the SPA model, focusing on managing retail outlets and integration. The main components of retail and supply chain, such as product planning and design, production and quality control, logistics and sales. With a market-oriented fast fashion model, a huge membership database, an integrated unified management platform, mixed direct marketing, and a strategic network of franchised retail outlets, Nochy effectively grasps the preferences of its customers. Targeted launches can best satisfy consumers. The products that are liked and the level of brand, quality control and customer service implemented can fully grasp the opportunities for the rapid growth of the Chinese men's casual fashion market.