Clothing store display furnishings should pay attention to what the principle of what skills

Apparel store facade decoration is of course very important, but the clothing store goods display is a silent language to communicate with customers, a good display can attract customers into the shop visit to buy, so as to enhance the overall shop performance. Clothing display to follow many principles, each clothing store has its own characteristics, it can not be unified. Let love fashion women's brand , for everyone to summarize the clothing display must follow the following four principles:

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The principle of profitability: Display must really help to increase sales of stores. Strive for the best display of clothing stores for the main push product sales. Attention should be paid to record specific display types and displays that increase sales volume. Keep reminding the store merchandise display for profit.

Display point principle: Good display point to meet the main flow direction of the wall and line of sight high shelf position (and the view of the center of the radiation on both sides of the 65 degree angle covered by the display), the main channel booth, cashier Stand next to the booth are better display point. Promotional display point: Welcome to the booth, the long wall of the rear display area, the main channel between the booth and so on. Poor display point: warehouse (or workplace) entrances and exits, poor lighting corner, deep shop at the bottom of the dead, too many shops deep interval between the small.

The principle of attraction: full concentration of existing products to highlight the momentum. When the display of the brand's product style and interest points fully demonstrated. With the space display, make full use of advertising materials to attract the attention of customers. The promotional products can be used to promote the irregular rules of the display, you can enhance the special benefits.

Effective display principle: Customers in the natural stand, within reach, about 60cm from the floor to 180cm range, the space for the effective display range. Therefore, the display of key products in this space is the secret of increasing sales. On the contrary, 60cm below 180cm or more, is difficult for customers to access the space, most of the non-key product display. The effective display range, the most easy to reach the range of 80cm to 120cm space, known as the gold band. This section is used to display best-selling or key products, seasonal products, targeted at increasing sales in the gold band from top to bottom, the general is used to display quasi-key commodities or general merchandise. Most easily seen, about the width of the field of view about 60 degrees, so the width of the field of view the relationship shown below. Therefore, a distance of 60 cm, ie, 80 cm from the eye position, would have a 90 cm-wide line of sight, away from the effective display principle. When customers are standing naturally, they reach from about 60cm floor to the beginning of the 180cm range, this space is the effective display range. Therefore, the display of key products in this space is the secret of increasing sales. On the contrary, 60cm below 180cm or more, is difficult for customers to access the space, most of the non-key product display. The effective display range, the most easy to reach the range of 80cm to 120cm space, known as the gold band. This section is used to display best-selling or key products, seasonal products, targeted at increasing sales in the gold band from top to bottom, the general is used to display quasi-key commodities or general merchandise. Most easily seen, about the width of the field of view about 60 degrees, so the width of the field of view the relationship shown below. Therefore, a distance of 60 cm, that is, a distance of 80 cm from the eye, would have a 90-cm-wide viewing range and a range of 130 cm-width would easily be seen at a distance of 90 cm. From 90cm is easy to see the width of 130cm range. .

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