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Mian Jie'er

Mian Jie'er, founded in 1996 in Guangzhou, China, has grown into a well-known name in the women's undergarment industry. Initially established as a garment company, it officially launched its lingerie chain operations in 1999, becoming a modern enterprise focused on the design, production, and marketing of high-quality undergarments.

The brand embodies the spirit of both a fashion city and a pursuit of a refined lifestyle. With the philosophy of "Intellectual • Elegant," Mian Jie'er not only represents the brand's identity but also celebrates every woman's unique beauty and confidence.

Guided by the principles of integrity, pragmatism, innovation, and entrepreneurship, Mian Jie'er has implemented a three-tier business model: self-support, franchise joining, and regional agency. Over the past decade, the brand has successfully expanded to more than 300 stores nationwide, establishing itself as a leading player in the Chinese undergarment market with its distinctive Guangzhou-style approach.

Mian Jie'er offers a wide range of products, including bras, panties, sleepwear, loungewear, swimwear, and gym wear. Designed to meet the needs of customers throughout the year and across different regions, our product line reflects a deep understanding of diverse lifestyles and preferences. We are committed to the principle of putting the customer first, ensuring satisfaction at every step.

Our team of creative designers brings passion, skill, and experience to every piece of clothing. Each product is more than just an undergarment — it tells a story, offering a unique and comfortable experience for each woman who wears it. We believe that every detail matters, and we strive to create products that reflect both quality and personality.

As part of our mission, Mian Jie'er aims to provide affordable, high-value undergarments that empower women. Within three years, we achieved the "One Thousand Store Project," making our products accessible to women across the country. We are proud to offer not just clean and comfortable clothing, but also a service that highlights intellectual charm and genuine care.

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