International superstar Gong Li appearing brand news conference
International superstar Gong Li attends the Love brand press conference On November 1st, the employees of Love were left in a state of disappointment after months of preparation for what was supposed to be a major event. Due to bad weather, the long-awaited "show" had to be postponed, leaving everyone in a complicated and emotional mood. However, the event didn’t fail to capture attention—thanks to Gong Li’s involvement, it still became the center of fashion circles and media coverage. Colleagues even remarked, “The trend might not be the most important thing this year, but the success of Gong Li's endorsement at the press conference has definitely influenced the current undergarment market.†Emotional Investment Outweighs the Endorsement Fee When Gong Li appeared on stage in a low-cut dress, carefully chosen by the Love designer, and walked hand-in-hand with the chairman Zhang Rongming toward the press conference venue, the atmosphere shifted from slightly downbeat to full of excitement. As the main figure of the event, Gong Li answered reporters' questions with sincerity and admiration, expressing her deep appreciation for Love and its values. Accompanied by Zhang Hongyu, the design director, and Zhang Rongming, the three exchanged warm glances and words, showing a strong connection. During the interview, Gong Li spoke passionately about the brand’s culture, while Zhang Rongming smiled brightly, clearly pleased with the collaboration. Unbeknownst to many, this day had been in the making for years. In 2006, Love and Gong Li first met through the film "Curse of the Golden Flower," directed by Zhang Yimou—a meeting that both sides described as "fate." Since then, their relationship evolved beyond a simple endorsement. When Love launched a special line of corsets designed to fit the body perfectly, featuring both Gong Li and other actresses, the collaboration extended far beyond a movie role. This time, the partnership aimed to bring more than just aesthetics—it was about creating something meaningful. “In fact, I've been a fan of Love since 2000,†Gong Li said. “Since then, I felt like I had more personal and caring friends. This time, working with Love’s 'Golden Armor' collection gave me a deeper understanding of China’s original lingerie design. I also realized that Love has an outstanding team combining technical skill with artistic vision.†From that point on, a mutual trust began to grow between Gong Li and Love. In 2007, she attended the Cannes Film Festival and made a striking appearance in a custom-made black lace bra, which captured the attention of the fashion world. Even before they were officially partners, Gong Li consistently supported Love, showcasing her elegance and taste in public. Over the past 16 years, Love has invited numerous celebrities to join its events, building deep friendships with many stars. Many famous personalities have been seen shopping at Love’s fashion spaces around the world. While the exact endorsement fee remains undisclosed, it’s clear that Love’s approach is not purely financial. Their investment in emotional connection and long-term relationship-building far exceeds the monetary value of any contract. From the very beginning in 2006, it seemed as if Gong Li and Love were destined to work together, and the timing couldn’t have been better. Gong Li Launched a New Era for Love According to recent sales data, the market for fashion underwear has been relatively stagnant, with little change among the top brands. However, Love, a local brand, has steadily climbed the ranks since 2003, becoming one of the fastest-growing names in the industry. Whether it’s high-cost fashion shows, nationwide tours, or the opening of global fashion space stores, Love has been sending clear signals that it’s evolving into a premium fashion brand. But why did Love choose Gong Li to lead this new era? According to Zhang Rongming, it wasn’t just about friendship. He believes that Gong Li represents the beauty of the East, and her focus on technology, design, and culture aligns perfectly with Love’s mission. She brings together Eastern and Western aesthetics, helping to create beauty and pass on love—key elements in building a lasting brand. As one of the most successful Chinese actresses globally, Gong Li has received numerous honors, including the French Knight’s Medal of Honor. She has been recognized by UNESCO as a “Peace Artist†and was named one of the “50 Most Beautiful People in the World†by “People†magazine. She has also served as jury president at the Berlin, Venice, and Tokyo Film Festivals, and her films have won the highest awards at all three major international film festivals. Cotton Yarn,Mvs Cotton Spun Yarn,Bci Cotton Slub Yarn,Open End Cotton Yarn Xuzhou Seagor Import And Export Co., Ltd. , https://www.seagoryarn.com