Italian Women's JANECO (Gilson) is strong landing 2010CHIC

Italian Women's JANECO (GIGABYTE) Strong Landing 2010CHIC

In 1953, Audrey Hepburn captured the hearts of people worldwide with her iconic performance in "Roman Holiday," which also caught the attention of Hubert de Givenchy. At that time, Givenchy didn’t know much about her, but he was soon deeply impressed by her unique vision and refined taste. Their shared appreciation for elegance led to a lifelong friendship.

Hepburn’s natural grace and style inspired Givenchy to create a new fashion identity that reflected her timeless beauty. Through her, he developed what became known as the "Hepburn style," a symbol of sophistication and charm that would influence the fashion world for decades.

Italian Women's JANECO (GIGABYTE) Strong Landing 2010CHIC

In 1957, Givenchy launched two fragrances specifically for Audrey Hepburn: "Le Départ" and "L'Interdit." These perfumes were not just scents, but a tribute to her elegance. Alongside this, he began working on something even more special—a clothing line inspired by her.

He was particularly moved by Hepburn’s portrayal of Princess Anne in "Roman Holiday" and her deep bond with Gregory Peck. This inspiration led him to establish GANECO Design Studio in Italy in 1986, combining three names or surnames. To avoid confusion with his own brand, Givenchy rebranded it as JANECO in 1987. The logo featured a mermaid tail, symbolizing good fortune and grace, inspired by an old European legend where a mermaid-shaped coin was carried as a token of luck.

Italian Women's JANECO (Gilson) is Strong Landing 2010CHIC

In 2004, Ms. Liu Zhenyi, Chairman of Jiakang Garment, visited Europe and met Jack Williams, the chief designer of JANECO Italian Design Studio, at a café on Magritta Street in Rome. After learning about the brand's story and philosophy, she decided to bring JANECO to China. After five years of discussions, in 2009 Mr. Liu successfully introduced JANECO to the Chinese market, bringing its elegant and romantic style to a new audience.

Since then, JANECO has continued to embody the essence of classic elegance and romanticism. The brand remains true to its roots, offering timeless designs that speak to the heart.

2010 CHIC Time: March 28–31
JANECO Booth No.: Beijing China International Exhibition Center (New Hall) W3D01
For more details, please visit
JANECO Official Website: [Insert URL]