International superstar Gong Li appearing brand news conference
International superstar Gong Li attends Love brand press conference On November 1st, the employees of Love Company were disappointed when the much-anticipated event had to be postponed due to bad weather. After months of preparation, the big show was delayed, leaving a heavy mood that couldn’t be expressed in words. However, the absence of the event didn’t stop the buzz—Gong Li’s involvement ensured that Love remained the center of attention in both the fashion world and major media. Colleagues also shared their thoughts: “The trend isn’t the most important thing for Love this year. The success of Gong Li’s endorsement event has significantly impacted the current undergarment market.†Emotional Investment Outweighs Endorsement Fees When Gong Li arrived at the press conference wearing a low-cut dress designed by Love, holding hands with the company's chairman Zhang Rongming, the atmosphere shifted from somber to electrifying. As the main figure of the event, Gong Li responded to reporters with genuine enthusiasm and heartfelt praise. She praised the media's attention and spoke warmly about her admiration for Love. Chairman Zhang Rongming, along with design director Zhang Hongyu, stood beside her, exchanging glances and words that showed deep mutual respect. Gong Li spoke passionately about Love’s culture, and Zhang Rongming smiled brightly, clearly pleased with the collaboration. Unbeknownst to many, Zhang Rongming had been planning this moment for years. It all began in 2006, when Love and Gong Li first met on the set of "Curse of the Golden Flower," directed by Zhang Yimou. Their encounter was described as “fateful†by many. When Love introduced its new line of bras designed to fit the body perfectly, including pieces worn by Gong Li, it marked the start of a deeper collaboration beyond just a movie. “In 2000, I was already a fan of Love,†Gong Li once said. “Since then, I felt like I had more friends who cared about me personally. This time, the 'Golden Armor' collaboration allowed me to understand the craftsmanship of Chinese lingerie brands better. I saw that Love has an outstanding team of designers who combine technical skill with artistic vision.†Since the "Golden Armor" project, Gong Li has often spoken warmly about Love in public. From there, a strong bond formed between Love and Gong Li. In 2007, she attended the Cannes Film Festival, where she wore a custom black lace bra, exuding elegance and mystery. Even before they became official partners, Gong Li had already become a symbol of Love’s aesthetic. Over the past 16 years, Love has invited numerous celebrities to participate in events, building deep friendships with many stars. Some famous figures even visit Love’s fashion spaces around the world. While the exact endorsement fee remains undisclosed, it's clear that Love’s partnership with Gong Li is based on emotional investment rather than mere financial gain. Compared to other brands that simply chase popularity, Love chose a different path—one rooted in trust and shared vision. Gong Li Paves the Way for a New Era of Love Looking at recent sales data, the fashion underwear market has been stagnant, with top brands showing little change. However, Love, a local brand, has steadily risen since 2003. Whether through high-cost shows, nationwide fashion tours, or the opening of global fashion spaces, Love has been signaling a shift toward becoming a high-end fashion brand. But why Gong Li? According to Zhang Rongming, it's not just about friendship. Gong Li represents the beauty of the East and embodies the values of technology, design, and culture. Her presence helps Love create a brand identity that blends Eastern and Western aesthetics, offering women timeless beauty and love. As one of China's most successful actresses, Gong Li has received numerous honors, including the French Knight's Medal of Honor, recognition from UNESCO as "Artist of Peace," and inclusion in "People" magazine's list of the 50 Most Beautiful People. She has also served as a jury president at the Berlin, Venice, and Tokyo Film Festivals, with her films winning top awards at the world's three major film festivals. With her global influence and cultural significance, Gong Li has truly launched a new era for Love. Elastic,Ocean Waste Yarn,Cotton Elastic Yarn Weaving,Soft High Strength Elastane Yarn Xuzhou Seagor Import And Export Co., Ltd. , https://www.seagoryarn.com