EIFINI New Product Preview: Three brands interpret elegant, simple and playful

On June 30th, 2017, Shanghai Yifu Apparel's three major women's brands, EIFINI EIFINI, SEIFINI Shifanli, and MM Barley, released the 2017 Autumn/Winter Women's Collection in Beijing.

The preview is divided into three display areas. EIFINI Eveli's entire autumn and winter collection is elegant, romantic and feminine. Whether it is windbreaker or shirt line, it is full of layers and full of simple but not simple fashion. The colors are reserved and deep, giving natural light to fabrics, prints and silhouettes. Stripes, prints and silhouettes strike a perfect balance in the warm and soft spotlights. Bright reds, forest greens, lake blues, and turmerics spell the colors of autumn, elegant yet lively and interesting.

The SEIFINI poetic area is softer and playful. The autumn collection includes a lightweight woolen coat, a box suit, and a tannin jacket with a wide shoulder line. It outlines youthful energy in the simplicity and has an ancient silk lady's tea party dress. Luxurious and elegant velvet jacket. The winter series can be seen in the 70's vintage light dark color and jewel-colored velvet, high-end aesthetic Lantern core, special Teddy plush texture plush, rich in fabric, details are perfect, wax pink, light blue , wood color, red, green, bring bright brilliance in winter.

Turning to the MM lime zone, the Nordic minimalist style is in sight. Easy chic's fashionable single product is fluent and succinct, simple but not dull and stereotyped, with effortless lazyness. The series includes work clothes and uniforms that are integrated into the French design. The high-weave and high-density natural materials bring a sense of sympathy and touch, which make people feel extremely comfortable. In terms of color, they are mainly natural colors with low saturation, returning to the natural feeling. Showing a simple and casual temperament.