Winter new market one by one eight major problems one by one break

Early listing of clothing has become a trend, not only autumn, spring, summer, winter time to go public. Many clothing brands in advance to launch new products in order to attract the attention of consumers, so as to seize the opportunities in the autumn market. New listing in advance is to preempt the market and tourists in advance, but some brand new listing is bleak end. In order to avoid the 2012 winter new encounter such embarrassment, mini pencil children's clothing for you to organize new products listed eight major problems and solutions, I hope for your help. First, there are two reasons for the failure of new products: First, product deficiencies - "tire belt" problems; Second, the new listing process problems. Not because consumers do not accept it, but because the "layers of veto" in the sales cycle go through a "trial" of new products every time they go through the process. Therefore, the listing of new products must be "over five times and must be eliminated." Marketing Manager → Regional Manager → sales → a group → second batch → terminal → consumers, the above links, each link has a "veto." Solutions: Global Products, Regional Products: Prescriptive Plans, No Bargaining. New products to promote, do the next channel - straight shop as much as possible, and consumers directly meet - the new product more links, the greater the possibility of failure. Second, the dealer "asking price" high Failure of new products listed, the dealer always talk about conditions, the general conditions than the old products, "concessions", conditions do not agree, new products difficult to market. Solution: Dislocation dealers, new "bidding", compete with each other. Third, the second batch and the terminal failed to profit margins failed to promote new products, if the second batch and the terminal has profit margins, it will push strongly. If the profit margins are too small, the second batch and the terminal do not want to push, new products will die no doubt. Solution: new product price "with the same low," the second batch of enterprises to participate in the design of profit margins.

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