Why, the order is constantly kissing me!

In March and April of this year, it was a test order. Three customers have already returned to the order twice, and the number of orders has increased more than once. This is a delightful expectation: the production, in two months, received the marketing from the Internet blog. Eight customer orders. Although the order is small, it is only less than 50,000 yuan, but the customers are all blogging, tomorrow will be better!

The product blog is far from the power of the factory. In the past two months, the information feedback has been obvious. It provides guidance for the long-term development direction of the factory: What kind of door hinges the customer wants to use now, and what effect is achieved at a glance, this is clear. It provides a realistic basis for the medium and long-term development direction of the planning plant, but it cannot be bought with money.

Yesterday I read the article about "Big Marketing Regardless of White Cats and Black Cats" and read the two articles of the Chinese Escort, which made me think that the trend of thought is soaring and I don't spit.

To be able to do anything, regardless of the white cat and black cat, catch the order, it is a good cat, I have a deep understanding, I think, the business blog also needs to have the Chinese Escort article said that blog marketing is the key to customers: integrity!

Whether the factory is in the management of the real world or the management in the network, leaving this "integrity", the order will not exist, and even if there is, it is difficult to have long-term orders. If the purpose of a factory-trained salesman is to get the order unscrupulously regardless of the customer's interests, then the salesman will soon become famous, and the factory will soon disappear in time.

Far away, from Ali's success in China's rise in the world, why Taobao can successfully surpass eBay, because he provides customers with the assurance of confidence, integrity re-certification every year, Taobao users can use third-party Alipay transactions, get After the customer is satisfied, they pay the money. All of this is not to eliminate the "question" with "integrity". Ali has made the "integrity" award-winning enterprise before, so it has created a successful commercial network operation. It will be difficult for anyone to do so now or later. Easy to say beyond!

The network is imaginary, giving people the feeling of being ethereal. Therefore, to win orders on the Internet, we must focus on building integrity.

After my eight clients saw my blog, I felt that I was a good person and I worked with me. Hundreds of manufacturers of cabinet door hinges are advertised on the Internet. Why do you want to cooperate with me? They said this: I saw your how to choose the door hinge article, let me learn a lot of things, you can write how to choose the hinge, I believe you will not be a "thief" person!

Yes, it won't be a "thief" person. This sentence is hard to come by. I will cherish it!

Yesterday, a customer from Henan Xinxiang took a two-stage force hinge from our factory in March and tried to talk to me in QQ. He asked me to call the freight collection payment, saying that if the money is played Give it to me, what should I do if I am cheated?

I have recovered him like this:

1. You are a new customer, and the price I have given you is already tens of thousands of dealers' prices; and my dealers are all shipping after the first payment.

2. I am accused of being a "liar" for more than two thousand yuan. It is a joke!

3. You rely on the previous test sample, called the freight company collection, more than a month, only to pay back, although this time there are more than 2,000 yuan in the payment, but I still earn less than 80 yuan, is your words? , will you do it?

4. You are afraid that I will give you the bad goods. I wrote so many articles on the blog how to choose the door hinges.

(I am busy and there is no fifth point to tell him: Our factory is the second early enterprise of the door hinge industry in Ali to apply for integrity! If you say this sentence, I believe that customers will be more practical, huh, huh If you have such an opportunity next time, you must use it.)

When the customer saw my answer, he promised to pay first. I don't know if this should be a credit for the blog!

But the soul of a successful product blog should be a culture that shows integrity, supplemented by the company's product information, and the product is only an accessory. Just as I stated in the past few days that I was in the advice of college students preparing for entrepreneurship in Dongguan University of Technology, he asked that the investment in both projects is similar. Everyday fast food and Mengziyuan bridge rice noodle have certain in Dongguan in the catering industry. Customer base, how to choose? I said that it seems that there are still more customers every day, but Meng Ziyuan will have more stamina as a catering company with deep culture. I suggest that he choose the latter to operate.

It is the ultimate goal pursued by product blogs to be able to reach the hearts of the people through cultural propaganda, eliminate customer care, and rest assured to consume. If the culture can reach the height of McDonald's or the blog creates another integrity event of the Haier refrigerator, then the power of the blog will be unlimited!