Inventory of the top ten marketing sentiments in 2008

In the past year, the marketing industry has been surging and the waves are constantly changing. Every marketer has a deep understanding, and the author has a lot of sentiments.

1. Marketing needs innovation, but it cannot be innovative for innovation. Many bosses attribute the poor sales to insufficient innovation. In many cases, the important reason for the lack of sales is that the basic work is not done well, and the implementation is not in place, not the innovation is not enough. Innovative ideas also need to be implemented in a down-to-earth manner.

2, can not represent your company to deceive consumers, sales staff rely on fraud is not a big climate, companies can not be a big brand by cheating. Enterprises can not produce unqualified products regardless of the interests of consumers. Although they can obtain temporary benefits, they will definitely be abandoned by consumers. It is necessary to know that products are the basis of brands. If there are no qualified products, they are not qualified to do so. Branded.

3, Feng Xiaogang's "You Are the One" has a lot of implantable ads, this is a trend. Implantable advertisements are increasingly welcomed by enterprises because of the concealment of information dissemination, the initiative of audience acceptance, the targeting of information arrival, and the building effect of brand promotion. However, in the case of implants, the embedded advertisements must be intrinsically related to the content. "You Are the One" is criticized because of the lack of attention and the implantation of too many advertisements.

4, marketing innovation is risky, and even will pay a huge cost, so many times to follow the strategy is also a good choice, not too successful and not too failed, after all, there are successful cases.

5, the economic crisis, companies will find ways to reduce marketing costs, change the traditional marketing methods, the Internet is an important choice. Compared with TV and newspapers, the cost of the Internet is really low, even zero cost (email, blog, BBS), companies should make good use of it.

6, the film "Ip Man" is popular with everyone is mainly due to the plot and the action of Donnie Yen, so quickly formed a word of mouth, which shows that the brand's more important, more effective way of communication is word of mouth, not advertising. Many movies rely on advertising to attract everyone into the cinema, but the poor reputation formed by the lack of the story, but affect the final box office.

7. The hidden marketing makes the “Li Ning” brand flower far lower than the Adidas marketing budget but has achieved more marketing effects than Adidas. This shows two points: 1. Innovative marketing will get great communication results; 2. Marketing needs budget, but it means that the more you budget, the better.

8. During the earthquake, many companies claimed donations but ended up as “short checks” because it was declared that donations would provide free exposure and increase visibility. This is extremely immoral and irresponsible. Take “national hardship” as a marketing opportunity. It will never get public support and will be cast aside by the public.

9. Price is one of the means of competition, not all. A short period of time will get a certain market share by low prices, but this is by no means a weapon to win. In order for a company to achieve a final victory, it must provide value to consumers, including providing better services, giving consumers a better consumer experience, and not price.

10. Wang Laoji donated 100 million yuan in the previous period after the earthquake, and then received strong public opinion support, especially the "viral marketing" on the Internet, which made Wang Laoji quickly become a highly regarded brand. Here you will find the rapid spread of viral marketing, the power of netizens and the need for public service marketing.