The influence of season on apparel business by ECA women
In terms of the apparel industry, the season is the lifeblood of the apparel industry! What season to sell what kind of clothes, if a little bad pool, just listed on the new, it will quickly become over the season. Since the opening of the fashion ladies' brand ECA , we have been exploring the new fashion seasons. In the market exploration, we have developed a set of perfect seasonal coping skills. Winter women generally use bright colors to highlight the fashion flavor. The plan of the day lies in the morning, the plan of the year lies in the spring. After crossing the first month, entered the spring. However, as far as the whole country is concerned, except for the Lingnan region, other provinces and cities are still spring, spring and summer, the first and the second months, the slowest season in the entire year. In this season, the clothing store should mainly do two things: the first is to clean up the inventory, the second is the training staff. Because these two months is the most off-season, so be sure to take this opportunity to inventory and personnel training, store decoration and other equipment. Into March, especially after the Ching Ming, the weather getting warmer, people take off the thick winter clothes, put on a simple spring, when the women's market is concerned, is entering the peak season. Ladies in a long winter suppressed beauty needs, came in blowout in March. Such a month requires shops to stock up on spring clothes and include various promotions in sales to attract customers. ECA terminal stores in the operation, the shop will be issued to all kinds of gifts and promotional programs to increase sales. The temperature gradually increased in April and May, women's clothing from small jackets, knitwear, to short skirts, thin shirt direction. At this stage, we must adjust the store's goods at any time in order to cope with solar terms. For ECA clothing stores, April and May are the same as the March season, because April and May have Labor Day, Dragon Boat Festival and other festivals, more suitable for a wide range of brand promotions. In the dress cutting, women's coat will pay attention to the combination of light and shade. By June, no matter the north or south, the weather is hot. At this time ladies shopping desires low, so the general store business will be better than the roadside shop. This season, we must begin deliberate preparations to clean up the stock. Because attached to July and August, the normal sales of terminal stores, will be worse than four or five months. To the north of the Yangtze River, July and August are the most off season except January and February. To the area north of the Yangtze River, after August, it entered the season with the most clothing. Why is the most prosperous? Because nine, ten, eleven, twelve, January of these four months, there are Mid-Autumn Festival, teachers, National Day, Christmas, New Year and many other holidays. The winter clothing generally higher prices, especially down jacket, a price is often two to three times the summer dress. In terms of the ECA brand, although all the down jacket with high-quality white duck down, but the price has been guaranteed in the summer dress about twice. The long winter, coupled with the purchasing frenzy before the Spring Festival, contributed to the sale of clothing. Women's terms, the colder climate, the more difficult to do sales, because the bloated dress, only down jacket and the like can be sold. So in this season, the south is better than the north. On the whole, pay attention to the apparel industry, the off-season stocking, the principle of clearing the peak season, if the counter-off, that year's business will have been delayed. These are the ECA brand in the terminal sales experience.
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