The development of children's home textile market must cater to the needs of consumers

The survey found that many home textile brands did not involve children's home textiles, and even if there were child bedding products in a few brands, there were only a few cartoon-style four-pieces. The reason is that the old concept of “small home textile market for children” hinders the pace of advancement of enterprises to the children's home textile market.

According to survey data, there are an average of 376,303 babies born every day in the world; the global baby and children's product market has increased by 75% over the past 10 years from US$4 billion to US$7 billion. Despite the declining birth rate, household spending on baby products continues to increase. According to the statistical announcement released by the fifth census, 20 to 30 million babies are born throughout the year in China, approximately 45 million babies aged 8 to 3 years old and 320 million children. The above series of data all show the infinite prospects of baby textiles. Today, children have become the center of a family. More and more parents are concerned about whether children's daily necessities, especially bedding, are healthy, and whether they are conducive to children's healthy growth. The Chinese children's home textile market also needs to be vigorously developed. How to develop, and what products to develop, this issue still has to give consumers to answer, let consumers tell companies, what products are most consistent, most close to their needs.

Most worried about - security, safety, security, or security. In the interview, the parents are most concerned about this old and extremely important issue. In recent years, children's toys with excessive lead content, infant formulas containing melamine, and black-hearted cotton have been made difficult for children's parents. Therefore, the safety of children's products has become a top priority. From the fabrics of children's bedding to the filling materials of quilts and pillows, whether it is safe and environmentally friendly is still full of doubts in the minds of consumers. Therefore, consumers prefer to spend high prices on buying brand names for safety.

Most Needed - Comfort In the interview, parents stated that what they needed most was natural and comfortable children's bedding. The bedding, bed sheets, and covered bedding should be in contact with the child for an average of 8 hours a day, especially since nighttime is an important time for the child's growth and development. Therefore, the comfort of bedding is particularly important. Most parents stated that they were only willing to buy cotton products when they selected children's bedding products. First, the cotton bed products were soft and sweat-absorbent. Second, the cotton products were very wear-resistant and easy to handle.

Favourite - Most of the parents who are currently in the nurturing period of the design are 70. This group of people has a higher level of education and they also know more about respecting the children's opinions. Therefore, more children are involved in the purchase and the children have the right to choose. Children's home textiles can only attract their attention if they are designed according to their favorite images and colors. The most popular cartoon image - "Pleasant Goat" - is an animation from Pleasant Goat and Big Big Wolf. The cartoon image has long appeared in other children's products such as stationery and toys, but the children's home textile market has not seen it. Whether children's home textile design should respond more quickly to the popular elements of the children's market is worth thinking about children's home textile brands.

The facts prove that the children's home textile market is not small, and there is a certain market gap. Now, parents pay more and more attention to the important role played by children's home textile products in their children's lives. “The most worried,” “the most needed,” and “favorite” reflect the voice of children's home textile consumers and give home textile companies how to develop children's home textiles. The market is an answer from the consumer.

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