Metersbonwe launched a new sub-brand "ME&CITY"

September 19, 2018

Metersbonwe Garment Co., Ltd. was founded in 1995 and mainly develops, produces, and markets Metersbonwe brand casual apparel. It takes the lead in the domestic apparel industry to adopt a “virtual management” model and takes the development path of brand chain operations. . On April 22, 1995, the first “Mettersbonwe” specialty store was opened in downtown Wenzhou. On December 10, 2005, Metersbonwe’s Shanghai headquarters was officially opened, marking the company’s second venture phase. By 2006, Metersbonwe had achieved a total system retail sales of more than 4 billion yuan. As of now, Metersbonwe apparel has more than 2,200 direct sales and franchise stores in China, and is a leading casual apparel company recognized by the domestic apparel retail industry.

This morning, A shares of Shanghai Metersbonwe Fashion Co., Ltd. will be formally listed on the Shenzhen Stock Exchange.

Shanghai Metersbonwe Fashion Co., Ltd.'s stock is named after “Meibang Apparel” (002269). The issuance of A shares of 70 million shares, the issue price of 19.76 yuan / share, the total share capital after the issuance of 670 million shares. On August 4th this year, it published a letter of intent for public offering of stocks. After an inquiry (through the Shenzhen Stock Exchange's offline electronic platform) and a road show (finding cooperation partners), it began to make online and offline purchases on the 14th. According to reports, online and offline issuance of oversubscribed times as high as 1043 times, 234.85 times. The Panorama Network statistics the pricing forecast of 11 brokerage firms. Its price axis is located at 31.36 yuan, of which Ping An Securities gave a lower forecast horizon of 24.31 yuan and Haitong Securities gave a forecast ceiling of 38.40 yuan.

It is reported that Metersbonwe's new sub-brand "ME&CITY" will also be listed on the market today.

Metersbonwe Garment Co., Ltd. was founded in 1995 and mainly develops, produces, and markets Metersbonwe brand casual apparel. It takes the lead in the domestic apparel industry to adopt a “virtual management” model and takes the development path of brand chain operations. . On April 22, 1995, the first “Mettersbonwe” specialty store was opened in downtown Wenzhou. On December 10, 2005, Metersbonwe’s Shanghai headquarters was officially opened, marking the company’s second venture phase. By 2006, Metersbonwe had achieved a total system retail sales of more than 4 billion yuan. As of now, Metersbonwe apparel has more than 2,200 direct sales and franchise stores in China, and is a leading casual apparel company recognized by the domestic apparel retail industry.