Adidas and the Hummer sports brand grudges

Few people know that the two world sports brands, Adidas and Hummer, started with the grudges and grudges of a family 60 years ago.

Herzogenaurach is a strange town in Nuremberg in southern Germany. It was a German town full of medieval style. A small river crossed the town and the two sides of the river were the headquarters of Adidas and Hummer. Because of a family dispute that lasted 60 years, the town has been divided into two, with its own bakery, butcher shop, bar and school on both sides. The appearance of adidas and Puma, the world famous sportswear company, is also closely related to this family dispute. A pair of brothers from Germany, Adolf Dassler and Rudolf Däsler, established the Adidas and Hummer sports brands here in the 1960s. However, in the subsequent commercial competition, the two brothers were filled with infamous hatred, making this town a famous "city of necks".

Once joined hands

Rudolf Dassler and Adolf Dassler were born in a family of shoemakers in Herzogenaurach, a town in southern Germany. Rudolph, his older brother, nicknamed Rudy, a business savvy who likes to communicate with people; his younger brother, Adolf, nicknamed Adi, with a keen eye. Adolf is an introverted artist, and Rudolph, who is good at talking and speaking, is a born publicist.

In 1919, after the First World War, Adolf studied with his father as a shoemaker. With a high degree of understanding, Adolf's craftsmanship soon surpassed his father, and business became more and more prosperous. The expansion of production and the shortage of manpower led to Adolph’s idea of ​​the occupation of Rudolf Rudolph. Fortunately, Rudolf’s business talents are played here and there. With his wisdom, customers are always willing to pay for their pockets and think that they are worth buying. On July 1st, 1924, the brothers signed up the Dasler Brothers Sports Shoes Factory to join hands to fight the world. This small factory only processes casual shoes without any brand, and occasionally spikes those bold ones who dare to run in open spaces. The finest quality, fine processing and good durability are the main purposes of Adolph and Rudolph's shoe factories. The keen business acumen and scientific management strategies have made the business of the Dasla Brothers Sports Shoes Factory flourishing, and the plant has been expanding and equipment has been continuously added. Fortunately, the two brothers of the Dales brothers are not proud of themselves, but they must be pro-active, regardless of the shoemaking process or the sales process. The expansion of the business led Adi to start worrying: To maintain a long-term business development must work hard on the shoemaking process. Rudolf took over the business completely under Ardi's arrangement, while Addi chose to pursue further studies, immersed himself in hard studies, and carefully studied books on tanning, management, and accounting. A painstaking study, a focus on sales, shoe factories are done like a decent.

The good reputation of Dasler's shoes quickly spread to the ears of the German track and field coach Joseph Weitzer. With his help, the brothers successfully brought their products into the 1936 Berlin Olympic Games. This Olympic Games became the Olympic Games for African-American athlete Jesse Owens. It seemed that he had to face Hitler. Owens became the first track and field athlete in the history of the Olympic Games to win four gold medals in a game. He distanced his blue eyes, high nose and gold hair athletes far behind. Behind this success is a secret that Owens wears Dashler's running shoes. Since then, the Dasler Brothers shoe factory has gained a good reputation.

Split brothers

However, the good times are not long. The turbulent environment during World War II forced the shoe factories to stop production. It seems to be the favor of the god of luck. Although Germany's big cities such as Munich have been bombed into ruins, there is no war in the town of Herzogenaurach, and the equipment and factory buildings of Dassler’s shoe factories are well protected.

After the end of World War II, the Dasler family began to split. In May 1945, the Nazis surrendered unconditionally. Adolf and his brother Rudolph returned to their old jobs and the shoe factory reopened. After the Allied investigation into Adi’s shoe factories and Nazi issues, Adi was exonerated and regained control of the company; Rudolph became a prisoner of war for Americans because he was reported by his own brother. At the same time, in the winter of 1948, the two brothers had serious differences in their operations. Although they are eager to coordinate, they cannot always solve it. In January 1949, the brothers formally separated themselves after realizing that the contradictions had been impossible to reconcile. Rudolph, his brother, took half of his fortune, moved to the other side of the Ollah with his wife and two children, and supported most of his salesmen to build new shoe factories. Everything started from scratch. Most of the operating workers chose to stay with the brother Adolph and continue to operate the original shoe factory. In August 1949, Adolph was taken into account. Adidas was officially registered in the local court. Subsequently, Rudolph's shoe factory named "puma." The business war between brothers and fathers began.