Women's ARRTCO: Promoting Environmental Lifestyle, Selling Brands, Selling Culture

ARRTCO "Summer City Talent" Environmental Protection Activities

At the beginning of the year, he interviewed Gao Min, chairman of Hangu Group. He said: "For ARRTCO, we will continue the activities of 2009 in 2010. In 2009, we did a "Summer City Talent" concert and put some local independent musicians in Beijing. Some independent designers teamed together and held a concert called “Shacheng City Talents”. This year we will transfer the “Summer City Talent” concert to Hangzhou and invite some trend people from Taiwan, including Japan. Some musicians and artists come together to bring different music and fashion cross-industry to Hangzhou, so for us, it is not only selling clothes but also selling a culture." ARRTCO activities. It is the fulfillment of Gao Min's brand promotion strategy.

A new era of the original retail brand, a young and unique personality, extraordinary taste of the fashion pioneer, to promote the fashion personality of life attitude and a symbol of creative and fun lifestyle.

ARRTCO, a literary youth in the fashion world. Advocates Urban, Unique, and Underground (3U) as important spiritual attributes of the brand. Whether it is its own original product design, or cooperation with underground artists, or advocating a new urban lifestyle, ARRTCO insists on the perfect combination of art and real life, providing the best platform for contemporary local designers. At the same time, ARRTCO pioneered the same-name clothing brand [ARRTCO] for young people aged 18-30 years.