Why did the well-known trademarks of the underwear industry in China fade to this point?

It’s never been easy to do business. If you go wrong, you lose everything. A "China Well-known Trademark" enterprise that has been short-listed in the top three in the thermal underwear industry has gone down in the tide of the industry. The reporter visited and found that as an important market for Jin Kaola, Chongqing's major offline shopping malls have been difficult to trace their products; and Jin Kaola's original office in Chongqing has also been "people go to the building."

Underwear industry

A former insider of Jin Koala said that he had left Jin Koala last year. Since the koala was discontinued last year, almost every company in Chongqing has stopped operating.

Once the development is in full swing, why is it going to decline? Some people believe that this is closely related to the rapid expansion of Jin Koala and the improper operation of the industrial park.

Chongqing shopping mall difficult product trace

Public reports show that Chongqing Jinkaola was listed on the list of “2014 China Textile Top Ten Brand Culture” sponsored by China Textile Industry Federation, and also ranked among the top three in the thermal underwear industry. The founder of Jin Koala, Yang Jianming, also has the reputation of “the first person in kapok underwear” in the industry.

In 2000, Yang Jianming founded the “Golden Koala” brand in Shanghai and the Jinkaola branch in Chongqing the following year. After that, Jin Kaola, the focus gradually turned to Chongqing, and took the opportunity to occupy the Sichuan and Chongqing market, becoming the "Southwestern King of Underwear." By 2010, Jinkaola entered its peak period, and “Jin Koala” was recognized as “China Famous Brand” by the State Administration for Industry and Commerce. This is also the first “China Well-known Trademark” in Chongqing's textile and apparel industry.

However, since last year, there have been many topics on the Internet where gold koala employees are paying.

The Chongqing Internet Policy Platform showed that a reply from the Human Resources and Social Security Bureau of Hechuan District of Chongqing City said: “Chongqing Jinkaola Clothing Co., Ltd. started production in June 2016.” A Jin Kaola resigned employee In fact, as early as March last year, the Jinkaola Hechuan factory dismissed a group of employees, giving the saying that it was “affected by the market” and let the remaining employees persist for another three months. “Look at the market. Is it better?" After that, some of the products sold in the malls were all previous stocks. In June 2016, due to the capital chain problem, the Jinkaola Hechuan plant was discontinued.

On February 14, the reporter came to the office address of Jinkaola, located in Jiangbei District of Chongqing, as shown by the Industrial and Commercial Information Office. It was found that the office had already gone to the building and was replaced by a new studio. "They (Jin Koala) have moved away last year." The staff of the office told reporters. The reporter called Jin Kaola's business information reservation phone and official website customer service hotline, and the number has been stopped.

On February 15th, the reporter tweeted to contact a former insider of Jin Koala who told reporters that he had left Jin Koala last year. Since the koala was discontinued last year, almost every company in Chongqing has stopped operating. The person said, "As for Jin Kula's underwear clothing is still not in supply, I am not sure."

The reporter then visited a number of large shopping malls in downtown Chongqing and found that their products were hard to see in the market. Only the Tmall flagship store said that it was "in stock."

Have been involved in industrial parks and trading markets

In 2010, the development of the golden koala, which has been in full swing, why has it declined in just six years? Some people believe that this is closely related to its rapid expansion and the improper operation of the industrial park.

It is understood that in order to promote industrial upgrading, Jin Koola took the lead in creating the Chongqing Yarn Products Trading Center in 2013. According to industry and commerce information, Yang Jianming is his legal representative.

It is interesting to note that as a factor trading market, the Chongqing Yarn Trading Center did not appear in the list of 14 factor trading markets in Chongqing Financial Office. Some people believe that this may be related to the issue of redemption of suspected wealth management products in the Chongqing Yarn Products Trading Center. A number of investors have publicly reported the suspension of psychological products in the transaction. The relevant departments of Chongqing have previously intervened in the investigation. "The matter of the yarn trading center is not convenient to disclose." Relevant persons from the Chongqing Financial Office told reporters.

In addition, Jin Koala was also quite optimistic about the industrial park model. According to public information, around 2012, it said it will invest 6 billion yuan to build Jinkaola International Textile Industrial City. In 2014, it also signed contracts with relevant departments of Chongqing Weinan and Guangyuan Lizhou to invest in the apparel fabric trading market. The amount is 1.8 billion yuan and 5 billion yuan respectively. Based on this calculation, the total investment of the above three projects is as high as 12.8 billion yuan.

“After Jin Kola decided to build an industrial park, the focus shifted from the product itself.” According to the Chongqing Business Daily, a person who worked for Jin Koala said that since then, the focus of Jin Koala has basically They are all placed on the projects of the industrial city. Coupled with the weak clothing industry and high inventory in recent years, Jin Koola gradually lost control in the expansion.

In fact, the company is scrambling to create an economic recovery in the industrial park, and Jin Koala is not an isolated case. For example, public information shows that the Wenzhou Headquarters Economic Park, which was built by many companies, has not only failed to prosper in the past years, but has been exposed to a desolate situation.

“Some industrial parks have been suspended for half of the work, trying to change the nature of the land, and some of the repaired industrial parks are empty there. It’s been a few months since I’ve been in business for a few months to realize that my positioning is wrong and I’ve been unable to rent it all... Cruel facts prove that not every place is suitable for industrial real estate, not every enterprise is suitable for industrial real estate." An analyst pointed out.

According to a record of the untrustworthy person of the industrial and commercial information, Yang Jianming, the legal representative of Chongqing Jinkaola Clothing Co., Ltd., has been included in it, and is executed by the Jiangbei District Court of Chongqing Municipality. His notarized creditor's rights documents involve the unfulfilled target of 13 million yuan. In addition, the National Enterprise Credit Information Publicity System showed that in May and June 2016, Chongqing Jinkaola Apparel Co., Ltd. had 10 asset freeze information, and the freeze period was until May and June 2018.

Edited

The reason for the decline of Jin Koala can be summed up well with a movie line - it is easy to pull the eggs! For those who do not understand, be cautious and involved, and hope that the majority of textile people take the lead.

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