Vertical e-commerce website positioning determines success or failure

[China Glass Network] In the next three to five years, e-commerce will definitely subdivide the development of the industry and develop towards vertical e-commerce. Today I will discuss the positioning of e-commerce websites.

First, the industry is accurately positioned to determine market demand
The famous shoe library and the excellent purchase network are the B2C e-commerce of shoes. The orchid is the B2C e-commerce for diamond jewelry. It can be seen that the development and recognition of e-commerce in different industries is different, and the development laws of various industries are different. The Internet is also optimistic that these companies have invested heavily in the professionalism of various industries to lay out their respective developments. The B2C shopping situation ratio in the figure below can be used as a reference.

Therefore, e-commerce must be clearly segmented into the industry. At present, the big industry has been occupied by most of the giants. Baidu has a good lesson. It is also a giant, but it has not succeeded, so Baidu has been investing in other fines. Divided into a piece of e-commerce in the industry.

In my opinion, the fast-moving consumer goods industry, 3C, etc. have matured, and then the competition is undoubtedly the egg hits the stone, should choose other undeveloped or immature industries, such as the current popular agricultural products e-commerce, I believe that such enterprises will appear soon.

Second, the platform positioning, determine the development model

Platform positioning means that you have to do B2B, B2C, C2C type platforms. The choice of platform determines your e-commerce development model and customer group classification. These common platform models have very mature cases at present, B2B's Alibaba, HC Network, C2C Taobao, Paipai.com, B2C's famous shoe library, Taobao Mall, etc. These successful cases are worthy of us. Learn, to absorb the essence, but not to imitate, because you can not imitate the strategy of others, people's thinking.

Third, product positioning

Choosing the industry and choosing the platform, the following question is to choose the products that are suitable for your own marketing. The product positioning also determines your industry. Of course, the industry you choose also determines the scope of your product, and then choose your own product based on the potential analysis of the crowd, suitable marketing strategy.

Fourth, the target population positioning
The target group determines the quality of product marketing, determines the choice of your marketing strategy, the industry you choose also determines the scope of the target group, and the positioning of the product chooses the scope of the crowd. The high end of your product must be faced. High-end people, and vice versa.

B2c e-commerce case, for example, to do luxury e-commerce, it determines that your consumer group is a high-end customer group, then it is necessary to analyze the development of luxury goods in China, the current luxury consumption in China shows an upward trend, the future A few years of development will also be younger, 22-35 will become a luxury consumer, then we must analyze why this part of the population is a potential customer? So to develop a set of feasible marketing and promotion programs, if you imitate other, licensing regular development model to marketing and promotion, it is not a good idea.

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Size: 3# 4# 5# 8# 10#

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    Shenzhen YYX Zipper Manufacture Co., Ltd was founded in 1990. Based on years' experience in zipper production, our zipper are highly appraised by customer in the feilds of garment processing, handbag and tent production. We also produce Lanyard ,      and Metal Hardware Accessories.

    We enjoy the advanced and professional production equipment, professional testing apparatus and high quality employees for producions.

    The products are at high and stable quality. We provided on-time delivery and active innovation as the tenet, we strive for more excellence and stable development. We take the whole world in view and look forward the future.

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All of our reflective zipper have passed SGS, TUV test:

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FAQ:

1. Q: Are you a manufacturer? Do you have factory audit?

      A: Yes, we have our own factory in Shenzhen. And we have Alibaba.com Assessment Supplier Report(No.: 7302706_P+T) issued by TüV Rheinland. 

 

2. Q: What's your best price? And what is payment method you can accept?
    A: We will quote you best price according to your quantity, so when you make an inquiry, please let us know the quantity you want. We can accept payment via T/T, PayPal, Western Union.


3. Q: What's your MOQ? Can I mix styles and colors?
    A: For keys lanyard, MOQ is 1000 pcs per color. Usually we don't accept mix styles, but as your first order, and in view of your sincerity to cooperate, we will try to accept 500pcs per color, but the unit price will be higher than the unit price of 1000 pcs.

 

4. Q: Can we customize color and size and tape with our own logo?
    A: Yes, customized color and size are ok, and we can make your logo and design on the product, but usually the mold cost needed for small orders. 

 

5. Q: What is your sample policy?

     A: We can provide free samples for your checking, but shipping cost prepaid by the buyer.

 

6. Q: What's your packing?
    A: Our usual packing for zipper is OPP bag, then packed in export carton.

 

7. Q: What's the delivery time?
    A: Usually the production time is 7-15 workdays after order confirmation and deposit payment.


8. Q: What is your shipping method?

     A: For small orders, we suggest you to ship the goods via door to door express delivery, like DHL, UPS, FedEx and TNT. For big quantity, sea shipment or air shipment is up to you, and if you do not have an agent, we can provide logistic service to you.


9. Q: What is your warranty?
    A: We are very confident in our products. Every piece of beer holder lanyard is checked before packing, and we pack them very well, so usually you will receive your order in good condition. But to avoid any subsequent trouble regarding quality issue, we suggest that you check the beer holder lanyard once you receive them, and let us know the details if there is any damaged one, so that we can deal with it accordingly.

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Shenzhen Yiyixing Zipper Manufacture Co.,Ltd , http://www.yyxzip.com