Baby home textiles, unlimited business opportunities

Not long ago, I saw a website listing the top ten brands of baby products in 2011, including Johnson, Goodbaby, Pigeon, Pampers, Mommy Baby, and Bebeja. Think about it, these brands are mainly involved in infant skin care products, diapers, baby carriages, etc., but little home textiles for infants and young children.

What are the reasons? The author believes that infants and young children in the industry, such as infant skin care products, diapers, milk powder, pacifiers, baby carriages and other baby belonging to the category, while the baby home textile is not so "must", involved in the baby home textile "risk" seems Bigger, so more companies locked their eyes on the former.

Then look at the home textile industry. Infants and young children home textiles compared to adult home textiles, more companies are willing to devote their efforts to the latter, on the one hand due to the partial understanding of the infant textile market, the more important reason is that the infant market is lack of profit drive.

Breaking down the home textile products, we were pleasantly surprised to find that no matter whether it is a newborn baby, a newly-married family, or an elder old man, each group has a huge consumption space. It is these different levels and stages of consumption of home textile products that create a magnificent splendor. Home textile "pyramid".

Similarly, there is an unlimited business opportunity in the home textile industry for infants and young children. According to relevant data analysis, there are an average of 376,303 babies born every day in the world. China is born with about 53,000 babies a day, and has a net birth of 15 to 18 million people a year. We are positioned in the infant market (0-3 years old) and have a market capacity of at least 50 million people each year. Since home textile products are consumables, customers need to spend repeatedly, so the annual market capacity is much higher than 50 million. Such a large home textile market for infants and young children appears to be much calmer than the intensely heated adult home textiles.

Rising raw material prices, increased labor costs, and appreciation of prices... While many companies lament that the profits of the home textile market have become increasingly meager, many companies have found that in the infant and toddler market, the home textile industry has become a “high profit” in the past. Nowadays, generally, a family has a child. Parents generally pay great attention to their children's investment. A set of children's bedding 580 yuan, a Disney set of 130 yuan to 150 yuan, and even a very simple production of anti-mite folder is also priced at 93 yuan ... ... These we have become commonplace. At present, more companies and distributors have begun to pay attention to the market of infant and children's home textiles, and chain stores specializing in infant and children's home appliances, such as Red Kids and Rebecca, have become popular in recent years.

The global infant and children's product market has grown by 75% over the past 10 years, from $4 billion to $7 billion. Despite the declining birth rate, household spending on baby products continues to increase. From this we can see that the baby textile market has unlimited prospects.

The annual "61" Children's Day is approaching. In the face of this delicious "infant and toddler home textile market cake", how should textile enterprises strive?

First, design must be innovative. For the design of the pattern, it can not always stay in the stage of cartoon characters such as Mickey Mouse, Donald Duck, and Pooh Bear. Infants and young children are full of curiosity about any new things, so when designing, we must always care about children's psychological needs.

Second, security cannot be ignored. Product safety is the most concerned and most worrying issue for parents of children. Most parents stated that they were only willing to purchase cotton products when they selected children's bedding products. First, the cotton bed products were soft and sweat-absorbent. Second, the cotton products were very wear-resistant and easy to care for.