Tianshu signboard "making workshop" terminator

Public SUM黯胧, this is very jin) number STTRYCOCT. "TRY" is a ferry, COOL is a matter of heaven: signage "workmaking" terminator Wang Fangjian reporter>11 incident, dozens of people who successfully escaped from the World Trade Center A big reason is that thanks to the signage and guidance system "When Hong Xingyu, general manager of Beijing Tianshu Sign Manufacturing Co., Ltd. saw this analysis and conclusion, he firmly believed that he could grasp the value and future of Tianshu signage company.

If the domestic real estate market and urban construction are huge Jinshan, the signage business is the same as the inconspicuous sand. It is hard to imagine that there will be an “ant enterprise” with a turnover of over 10 million in this insignificant small industry.

The annual output value of the domestic real estate market exceeds 1.5 trillion yuan, and the volume of customers served by Tianshu signage is mostly in the form of billions or billions, and the scale reaches tens of billions. Today, Tianshu has a new factory covering an area of ​​more than 20 acres in Shunyi District, Beijing.

Why is ft Tianshu at the Beijing International Trade Center, almost every floor has Tianshu's customers, the world's top 500 companies into China, more than half of the signs are made by Tianshu. This point makes Tianzhi company manager Zhang Zhiyong very proud.

As a company that is in a high-speed growth period, sales of Tianshu Signage Manufacturing Co., Ltd. have soared from 2003 to 3 million to over 8 million. In 2005, Tianshu's turnover reached 12.23 million yuan.

12.23 million yuan Zhang Zhiyong reported this number one by one, and the turnover of tens of thousands of units was accurately digitized. According to his prediction, in 2006, the turnover of Tianshu Company could reach 18 million yuan.

Tianshu started 10 years ago. Room 209 of Guanghua Hotel outside Beijing's East Third Ring Road is the most unforgettable place for the three founders Hong Xingyu, Zhang Zhiyong and Qiao Manjun. In December 1996, Tianshu Company was born in this 15 square meter studio, and the art youths cultivated by three top domestic art schools began their entrepreneurial journey.

At that time, he made a partition in the front, and placed a homemade desk as a design outside, which was the "shop."

When working outside, you need to constantly endure the noise generated by the engraving machine. Just inside the Guanghua Hotel, they “hyun” three times: from 15 square meters in Room 209 to 3 square meters in Room 106, and then 60 square meters in Room 305.

From 1997 to 2000, Tianshu did not receive a very large list. But after years of hard work, Tianshu has already prepared for "take off."

In 2001, Tianshu Company ushered in the first big single Tianjin Motorola company since its establishment. This is a turning point for Tianshu Company to enter the fast-growing track. Since then, Tianjin TEDA Library, China Telecom, China Mobile, Tiananmen Square's guidance system and cultural relics description signs, the China National Museum of Art logo system, Haier Group, Matsushita Electric, Microsoft, Shell Oil, ABB, Reuters Group, AOL Leading companies at home and abroad, such as China Resources Land and others, have become customers of Tianshu.

TRY is an attitude, COOL is the result of the event Tianshu company's leap in logo design is obvious: in the CCTV new building's sign design bidding project, Tianshu Company and 10 from domestic and the United States, the Netherlands are invited The company has competed on the same stage; completed the identification system of the Qinghua Institute, Phoenix City (Phase II), -> I-E-commerce Nanxincang Building, Xihuan Square, Guanhu International and other projects; Design work for the Gyeonggi Center and am (Phase III).

A good signage product requires two conditions: a unique design and a perfect embodiment. Therefore, Tianshu maintains a good cooperative relationship with many professional design companies at home and abroad while improving its business capabilities. These logo and signage design companies have become friends, recommenders and volunteer "salesmen" of Tianshu.

So "the company does not have a salesman," Zhang Zhiyong said. Now, more than 90% of Tianshu’s business is brought to the door. The customer is making a jail, and will call a professional Si Shi company. When the customer calls the first one, the best one is to make the signage. The other party says "Looking for the tree"; the customer calls the second one and the answer is the same. After the customer finished three or four calls, and each design company recommended "Tianshu", the customer's choice was basically made.

The services that are in place in the industry make large companies inseparable from the "little brother" of Tianshu. Now, Tianshu Company retains all customers' paper materials and electronic document materials. If customers want to replace and upgrade their signs, Tianshu will respond to Pan, which makes customers feel beyond the imagination. .

Kind of saying. Tianshu is also particularly willing to try to make difficult signs. Whenever you meet Xie Yang's customers, Tianshu will not give up, always say, "Let me try." If you try, you may have success; if you pursue it, you can do better things.

TRY is an attitude, and COOL is the result of things. Attitude, decide the outcome.

We are in the baggage image before the professional sign manufacturer, the domestic signage is made in the sugar segment, the producers are mostly civil carpentry, retired and laid-off workers and even disabled people, they not only do not have professional design capabilities. And there is no corresponding production equipment, unfamiliar with the production process and process, so that the produced signs are paralyzed in terms of visual effects and service life.

However, in the modern commercial society, the requirements of customers for signage are not the essence of architecture; the more signs are required, Wei Wei, so that people can see it in the same way; now many signs are beginning to use bilingual, even multi-language and Text, Braille; materials and accessories used for signage have strict quality requirements to ensure the quality and service life of the sign.

The value and success of Tianshu is to raise the quality of the sign to a very high level.

In the eyes of outsiders, the business volume and order volume of the signage are very small, and the repeat purchase is poor. However, Hong Xingyu believes that this is not the case.

His judgment is that in the process of urbanization in China, cities and regions are paying more and more attention to their own image. The renovation of new buildings and the renovation and renovation of old buildings are fast, which drives the rapid growth of the signage market. At the same time, In the process of China's transition from a planned economy to a market economy, companies and units are changing very fast, the birth of new enterprises, the relocation of corporate offices, the increase of corporate employees, the replacement of corporate names, changes in corporate identity, and even social prevalence. The change of color will lead to the replacement of corporate signs.

But the high speed of growth does not mean that Tianshu can grow into a giant "elephant enterprise" in the future.

The growth scale of a company is determined by factors such as the company's main business, market demand and financial support. Even with the help of funds, it is difficult to make a company like Tianshu into the world's top 500.

This is determined by the signage business itself. Compared with any other products such as color TVs and automobiles, the signage products can only be factoryized, but it is difficult to 3! Industrialization, sharpening, and the production of females is relatively small. Because each customer has a personality requirement for the size, color and font of the sign, and there are clear requirements for the number of signs.

Endlessly, Tianshu Company is moving the card ma: the reality of production, the general name of the sign (president's office, finance department, administration department, marketing department), common background color (various gray), common font (Song, The classification of the body and the libretto, in order to achieve / lead, in fact, Tianshu does not care how much scale can be done.

When it comes to corporate value, “To Xiaoli said, our company just made a signage; and to Dali said that we are packaging a company, packaging a city, and even packaging the image of a country,” Zhang Zhiyong said.

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