The weaving industry needs to know how to use B2B e-commerce to gain development

The 21st century is an era of rapid information transmission. The Internet plays an increasingly important role in people's lives. It is no surprise that internet business people are doing business online. With the gradual expansion of the core operator business, the penetration rate of e-commerce companies has gradually increased, and the B2B e-commerce platform has received increasing attention in today's business operations. According to the latest statistics from iResearch, the 2011Q2 China B2B e-commerce market revenue reached 3.42 billion yuan, an increase of 41.3% year-on-year, an increase of 16.7%. Ereli's analysis believes that SMEs have increased their online promotion expenses and core operators have continuously improved and improved the content and quality of e-commerce B2B services, which is the main reason for the stable growth of 2011Q2 China B2B e-commerce revenue. From the analysis of the data, it can be seen that in today's era of Internet marketing, how to use external means to enhance their own strength is increasingly important.

Internet marketing is a new marketing method based on the Internet and using digital information and online media interaction to assist marketing goals. Simply put, Internet marketing is conducted with the Internet as the main means to achieve marketing activities for certain marketing purposes. Network channels both new channels, on the other hand can transform and upgrade traditional channels, the ultimate goal of the development of Internet sales is not sacrifice the traditional channels, but to use the network to improve the overall sales and profits, then how can we do a good job weaving enterprise e-commerce What?

China Weaving Arts & Crafts Network gives you the following suggestions Advantages of E-commerce Websites The Internet is fundamentally different from traditional channels. It has both traditional channel sales functions and media and customer communication channels. So when we develop Internet sales strategies, to stand in the broader perspective of development and utilization of the network, to design a profitable Internet sales model: the network as a transaction channel, as a marketing channel, as a client channel guide and nurture, but also as a customer care And repeat purchase channels. Moreover, the network can only create maximum benefits if it effectively cooperates with traditional channels and electronic channels.

Expand the best channels for customers to promote products Many weaving crafts, bamboo weaving, willow weaving, rattan, etc., The most important meaning of its e-commerce is to promote new customers through the network. In the age of popular networks, some customers may now understand the products on the Internet. After understanding the products, they still prefer to trade through traditional channels, especially woven products. However, it is only possible for buyers to place orders after they have a good understanding of the product on the Internet. It appears that the sales of network units contribute much more than the physical stores. For products such as weaving, we rely on professional B2B weaving technology trading platforms such as China Weaving Arts & Crafts Co., Ltd. to conduct external promotion, so that more foreign buyers know your products and thus facilitate transactions.

In the initial stage, the development space is the most extensive. Anyway, doing business on the Internet is still in its infancy. This provides the best development space for enterprises to take the lead. For mature overseas network marketing market, there is still much room for development in the domestic marketing market.

According to data from a website, nowadays, foreign netizens have reached more than 85%, equivalent to one in three people who are long-time Internet users. In front of such a huge number of Internet users, China’s Internet marketing The development space is evident. When the industry standard is relatively imperfect, it is the best opportunity for the enterprise to grow and expand when it comes to seizing the opportunity to seize the field.

The B2B platform's foreign trade promotion is an inevitable direction. The membership marketing model based on database marketing is the fundamental strategy for resolving channel conflicts. Of course, many companies have not been able to realize such large-span channel transformation. This is another issue. However, the direction of e-commerce development must be multi-channel and harmonious sales.

From the background of the development of e-commerce, before the advent of the Internet, “e-commerce” was mail-order, media shopping, and television shopping. Westerners call direct marketing, and today’s e-commerce is the sales model of online direct marketing. There is no essential difference between the nature of business and mail order and catalog sales.

Therefore, this requires the use of a professional B2B platform to conduct external marketing and master foreign business opportunities, so that you can truly occupy a place in this industry.