How to make a gift for business gifts

[China Gift Network News] as a link between business and customers. Gift giving is not only a courtesy, but also a social means. However, gifts are not as expensive as possible. At this point, the practice of many international companies is worthy of reference. If there is a request within an international IT company, the price of the gift given to the customer cannot exceed 200 yuan, otherwise it is considered to violate the company's internal regulations. Another gift from a foreign company during the holiday season is just a notebook, but the name of the customer is stamped on it. “There is such a subtle and thoughtful move that makes people feel ruthless.”

The exchange of gifts between enterprises and customers is a means of emotional maintenance. International companies have the same pattern at this point. The person in charge of the marketing department of an international company introduced that when giving gifts at the festival, on the one hand, it is necessary to avoid legal risks, and gifts of high value will become time bombs at any time. In a society that advocates a clean and honest atmosphere, gifts that are too valuable are inevitably suspected of bribery. Therefore, whether it is sent or received, it should be avoided, otherwise it will be contrary to the normal social concept. High-priced gifts not only make customers feel hot or even difficult, but also exceed the balance of daily relationship maintenance.

Sending or not sending, this has not become a problem. People with a few years of work experience have come to the consensus: the gift to the customer is still to be sent. Generally speaking, Party B gives gifts to Party A. Mr. Lu, who has had many years of experience in customer service, concluded that China is a human society, and gift giving is imperative. "At least you can get familiar with it. If you have anything to do, you can do a lot."

According to experienced people, there are many types of gifts for customers: one is to maintain and contact feelings, to communicate with customers, the other is to thank the other party for their own work, and the third is to show respect for each other, four Let others know that you remember him, five is to express congratulations and blessings, and six is ​​to express your concern for him... and the only thing that novices need to remember is that no matter how many types of gifts, how many kinds of purposes, but must not first Behave too eagerly and quickly, or at least not let the other person feel that you are eager for quick success. Xiao Liu, who is a buyer in a private enterprise, had a painful experience. Once, he managed to have an important customer to eat and carefully prepared two gifts for each other. The atmosphere was very pleasant, but Xiao Liu was too anxious. Now he asked about the purchase share next year. The customer was very upset immediately, and the gift was confiscated, leaving the person directly. Later, “Come on” told Xiao Liu that his “speaking at the side of the business” is a taboo for the gift, which will make the other person feel that you don’t respect him at all, just want to use him, and no one in the world likes it. Be exploited.

How to send it, this also requires skill. As a public relations expert, or an excellent salesman, one of the essential qualities is to give gifts. How to send it? Ms. Xu, who once worked in a large public relations company for many years and started her own business, told reporters that the key is to grasp the timing of gifts.

For example, it is only sent after the Chinese New Year, and it is not acceptable at all. This is not the case. Because there are many people giving gifts during the Chinese New Year, the things you send are probably not in the piles of gifts, and the other party can’t notice you. I can't talk about a special impression on you, and the effect of giving gifts is greatly reduced. Therefore, during the Chinese New Year, we must send it, usually, we must also send it. As for the specific practice, Ms. Xu said that if you are familiar with the client, you can make the other party come out, have a meal together, drink a cup of tea, and then give the gift to the other party in the process. If the other party is very busy, you can go directly to the office, but the gift must not be exposed. In addition, the gift must be taken out only when you are with him. If there are other people around him, the gift must not be sent out. In order to reduce the embarrassment of the other party, you can also use the courier company to send the gift to the office or the other party's home, but be sure to remember that under the rough packaging of the courier company, you must make a beautiful gift and write a heart. card. If you are seen by other people in the office when you send a gift, you will inevitably give customers a gossip. The customer will probably reject you in order to avoid such suspicion. Of course, some regular gifts during the holiday season are not included here, such as the moon cake in the Mid-Autumn Festival, the donkey in the Dragon Boat Festival, and the fruit basket in the Spring Festival. These gifts can be shared with customers and colleagues, thus enhancing your popularity in the other office.

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