Children's wear and high-tech integration is the way out of the enterprise

Children's wear and high-tech integration is the way out of the enterprise Facing the adjustment of industrial structure, both China and developed countries are investing funds and manpower in the development of high-tech fiber and products, and occupying the market of such products. As far as the current market is concerned, high-tech children's wear is divided into three major categories. Each major category is developing rapidly and new products are continuously displayed in domestic and foreign markets.

First, high-tech competition

In the 21st century, high-tech children's wear has become a competitive point in the international market, and it is also a new long-term economic benefit for the children's wear industry.

1, health

Health-care functional children's wear These products have antibacterial, deodorizing, aromatic, mildewproof, and far-infrared absorbable fabrics that provide protection and health care to the human body. Such as Shanghai "Zheng Jiapai" milk silk and its series of apparel, it contains as many as 17 kinds, there are Run muscle skin, skin and antibacterial function; Newly developed into Suzhou Nano anti-odor socks, can play antibacterial, deodorant, Anti-corrosion, anti-ultraviolet and other functions; Guangxi developed anti-UV ramie textiles, also very popular with consumers.

2, environmental protection children's clothing

This kind of product has no pollution to the environment during the production process and is not harmful to consumers. The material can be recycled and recycled, and the fabric can be degraded after being discarded. For instance, Beijing uses natural colored cotton to make fabrics. It does not require manual bleaching, dyeing and dyeing, and other traditional processing techniques in the textile process. The composition does not contain any formaldehyde or azo dyes. It is most suitable for making direct-skin contact underwear and shirts. , t-shirts and so on.

3, smart children's clothing

This type of product is a highly intelligent children's wear that has been developed in an integrated manner in the disciplines of electronics, biology, chemistry, chemical fiber, and textile engineering. Such as the development of metal fiber shielding fabrics in Shaanxi, Shanghai developed a fire-retardant, anti-seepage, anti-radiation, anti-thermal infiltration fire rescue bags, Wujiang developed a light-emitting fabric.

Children's wear development must be combined with high technology to continuously introduce new products in order to increase market share. The shift from natural resource competition to high-tech competition is a trend in the future. Only high-tech products will have high added value, and the high-tech level has become an important content of corporate competition. A company can maintain its invincible position only by maintaining strong research and development capabilities, continuous technological innovation, and continuously introducing high technology into its corporate management and production operations.

Second, brand competition

In the buyer’s market, the homogenization of children’s clothing will become more and more serious.

The homogenization of children's clothes makes the quality, price, service, promotion, advertising, etc. of similar products almost identical, and the products can replace each other. Children's wear is no longer relying on utility value to gain consumer trust, but on brand image. Therefore, from the perspective of competition, enterprise competition will shift from product competition to brand competition and into the era of image consumption.

Products can be replaced with each other, but brands can not, the brand's personality and value is unique and irreplaceable. Products have a life cycle, but brands do not, brands can be inherited. Brand competition is the spread of competition, in the future development trend, marketing is spread. Establishing good brand awareness and concepts and mastering advanced brand management techniques will be a very important factor in the future competition among children's wear enterprises.

So, entering the 21st century, every children’s clothing company is facing the biggest marketing problem is how to establish and manage the company’s brand, the market competition position will shift from the traditional products, prices, channels and promotion to the brand-centric In competition, whoever has a strong brand will have the capital of competition and conduct a very powerful marketing campaign; if not, other marketing activities such as advertising, packaging, promotion, and public relations will not be able to help achieve the desired goals.

As larrylight, a renowned American advertising researcher, puts it: "The future of marketing is brand wars, and brands compete for each other's length. The business community and investors will recognize that the brand is the company's most valuable asset. This concept is extremely important because it is relevant. How to develop, strengthen and defend a vision of managing production operations. It is more important to have a market than owning a factory. The only way to have a market is to have a brand with market advantage.” This is the marketing philosophical foundation in the new economic era, namely the market Marketing is the creation of a brand, and it is a law that every company must follow.

Third, channel competition

After entering the buyer's market, it will turn to the market and sales drivers, first build the sales network, and then open the factory. The status of channels in the market will become increasingly important.

The marketing network will dominate the market. The product has a life cycle, but the marketing network has no life cycle and can develop for a long time. It can not only accelerate the distribution speed, shorten the time for goods to be transferred to consumers, reduce the costs in the circulation channels, but also can obtain market information more quickly, allowing enterprises to respond quickly to market changes and respond in a timely manner.

Fourth, management competition

A company's ideas or ideas, and the advantages of a certain aspect of resources to establish advantages may win the market, but the future is unlikely.

The operation of the enterprise has shifted from an extensive quantitative approach to intensive quality management. The arrival of the era of meager profits has enabled companies to effectively allocate resources and increase the overall utilization of resources. Nowadays, the business community is popular with a slogan and starts a second venture. The core of the second venture is essentially management improvement, which is management.

Fifth, innovation and competition

After entering the buyer’s market, the children’s clothing market experienced serious oversupply and relative surplus, which is a contradiction between supply and demand imbalances.

The fundamental reason is that many children's clothing companies provide products or services that are ineffective supply, and are simply repeated supply. Product life cycles are getting shorter and shorter, and technology updates are getting faster and faster. Whether enterprises can innovate is the basis for the future survival of enterprises.

Sixth, human resources competition

The material resources competition has turned to human resources competition and is another development trend.

In the era of knowledge economy, human resources are the most dynamic production factors in an enterprise. It can be predicted that in the future, the war for talent competition will intensify, the potential of human resources, and the management of human resources will become the focus of competition.

VII. Idea competition

Diversified management and the pursuit of popular business management concepts have caused many Chinese companies to fall into the misunderstanding of diversification, cross-industry expansion and quick success. The ups and downs of domestic companies are more than 99% of the results caused by this popular concept.

It can be predicted that with the standardization of the Chinese market, enterprises will obtain publicly and transparently access to social resources under conditions of fairness. It is very difficult for companies to establish absolute advantages in operating resources. The same conditions will ultimately depend on the business concept and strategy of the company. Enterprise competition will change from the competition of tangible resources to the competition of intangible resources, that is, ideas. Creating the company’s own management theory and philosophy will be the key to the success of future competition.

Eight, information competition

In the future, market leaders are the ones with the most information and the fastest response.

In a customer-oriented era, corporate products must meet customer needs and adapt to changes in their needs. The difference in technology has been reduced. The key is who gets the market information first and provides the services the customer needs most quickly. Therefore, in the information society, the emergence of knowledge managers, knowledge workers, and the informationization of enterprise management systems have shown that information is increasingly valued by business managers.

Nine, the weakening of competition

The children's wear industry is a competitive industry, but after entering the 21st century, there will be a trend of weakening competition.

This means that in the relatively distant future, the children's wear industry will no longer be a competitive industry where you are still alive. Market competition will still exist, but the intensity of competition has been greatly reduced, and even a certain period of no competition has occurred. After entering the new century, due to the highly developed science and technology, the children's wear industry is basically the same as other industries. It can no longer consciously compete and create a competitive environment, but requires the industry to achieve coordinated development. As a children's wear enterprise, it is impossible to engage in the market killing of your life and death. You should not aim at fighting each other. Instead, you must learn to actively cooperate with your opponent and form a coalition of interests.

Under the conditions of advanced technology, the company's goal is to make profits rather than fighting others. It does not make any sense if the two sides compete against each other, and the result is that the losers are desolate and the winner is exhausted. The main function of children's wear in the 21st century is to reflect the individual's personality. Therefore, children's wear enterprises are high-quality enterprises based on high-tech performance. Under the requirements of new technologies, they need to rely on each other and live in harmony. Therefore, the weakening of competition is an inevitable trend.

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