Hong Kong media: Chinese wealthy seek luxury experience to show off wealth
For Chinese consumers today, luxury is no longer just “owningâ€. Retailers are catching up with the growing demand of wealthy Chinese – experiencing luxury. From jewellery producers to auction houses and wine merchants, the response of many luxury goods companies is to organize trainings to cater to the desire of mainlanders to gain a customized experience to master some talents and become world-class connoisseurs. A French jeweler announced a two-week jewellery training in Hong Kong in late October. The tuition fee is HK$6,200, which includes sketch design, gemstone identification, polishing or inlaying. "You will leave with your own design. It has entertainment and is also very educational," said Boss, president of the company. Two weeks ago, an old wine merchant was able to provide a winemaking experience for Chinese customers in Bordeaux. Participants personally tried all the steps, including picking grapes, designing labels and bottling. The self-made barrel costs between £6,900 and £12,000. The wine merchant's sales director Adam Balby said that such activities take advantage of some (Chinese customers) unique desires, the so-called "ultimate luxury." “They like this exclusivity. Half of the customers really want to learn more, and the other half because they have a barrel of self-brewed wine that can be claimed by anyone.†In the art world, training activities are in full swing. The Sotheby's College of Art will launch its first campus in China. Competitor Christie's has launched similar training programs last year. According to the Boston Consulting Group's report, luxury experiences such as travel, food feasts and art auctions account for 55% of global luxury consumption. Its annual sales growth rate is 14%, compared with 11% for luxury goods. As far as luxury goods are concerned, the interest of the wealthy in China is stronger than that of European and American colleagues. Balbi said: "The passion and desire of Chinese people to understand (luxury goods) is incredible." 100%Polyester Mesh,Honeycomb Mesh Fabric,Polyester Honeycomb Fabric,Polyester Double Color Stripe Mesh SHAOXING LANGDENG IMP&EXP CO.,LTD , https://www.ldfabric.com