Dasha successfully layout online and offline mode leader Amoy brand
Towels ,bathtowels And Beachtowels JINAN DASHUN TEXTILE &GARMENTS CO.LTD. , https://www.dashuntex.com
The recent launch of the China Princess Competition by the high-end children's wear brand DEESHA was successfully held in Shanghai. 33 children from 10 provinces and cities stand out from nearly 10,000 applicants and will compete for 7 annual Princess Dedh. It is understood that the theme of this year's theme princess is "little dream big future," designed to give all the dream princess who build a show their own stage, a small body, have a big dream, so that dreams from Realize here. It is understood that the brand of Deesha (founded 2005), always adhere to the "children's vision to find, with the child's mind to understand", with a broad mind, pure character, constantly revised development goals as the concept of This dream brand has a strong design team and a professional management team, advanced operating mechanism and sales network all over the country. Baby Industry Research Center data show that Lynx has more than 400 million buyers, more than 50,000 merchants, more than 70,000 brands, according to statistics, the Actress children's clothing in Taobao and Lynx sales in the first place, the first well-deserved brand Only last year, Double Deere sales reached over 30 million yuan. However, the ambition of Aesop much more than that, while the development of the line did not relax the line of investment. According to Betten understand that the first sale of the product in Taobao Taipa platform, is considered one of the typical representatives Amoy brand. In 2013, with the development of the Amoy brand, more and more traditional brands are settled in Lynx, the impact on Amoy brand is not small, and E-commerce has encountered an unprecedented bottleneck. Relevant people in the industry are given such data: Lynx Taobao apparel market growth of not more than 40%; settled Lynx business extremely serious polarization; TOP100 a lot of shuffling, relying on photos selling mode has lapsed; Big C seller into a spent force, Completely relying on old customers; each is a serious shortage of new traffic ... ... online development bottlenecks, so that more and more Amoy brand seeking online channels to find opportunities. Dasar far-sighted, precise positioning of the market: Children's clothing as the last piece of clothing industry can be eaten cake, especially in the country to open twins program, will further expand the industry scale. As early as 2012, it took the lead to start laying out the offline channels. In just two years, more than 400 outlets were set up under the flag of Aceh. It is estimated that it will expand to 1,000 in three years and its pace of development will lead all Amoy brands. Seth founder Li Ding believes that the growth of the brand takes time to test the content of the precipitation, quality product quality, and competitive after-sale protection in the end. What is missing in the market is the background that there is a foundation and sustainable competitiveness. Every enterprise's development is coexisting with pressure and challenge. Only through the ebb and flow can the long-term development be realized.