China Textile City Fabric Museum successfully deployed in Italy

Recently, at the 2011 China Textile City Promotion Conference and the Global Matchmaking Conference (Italy), Italy's Prato International Fabric Purchasing Center was officially opened, which means that Keqiao's Fabric Museum has taken its first steps. International pace. Thousands of fabrics brought out by 12 fabric enterprises of China Textile City became the main products of the procurement center and attracted many local buyers.

Keqiao Fabric Hall International Layout

Prato International Fabric Purchasing Center is, in a certain sense, a sub-center of the China Textile City International Fabric Purchasing Center in Italy.

In the eyes of people in the industry, this is a tripartite win-win cooperation: On the one hand, the establishment of a fabric exhibition trade center in Italy is conducive to the procurement of local garment companies, so that local garment enterprises can purchase textile fabrics without leaving home; On the one hand, the establishment of a fabrics hall to concentrate on displaying the splendor of textile fabrics is conducive to the output of textile fabrics, entering the high-end market, and expanding the global market. In the third aspect, as a service provider of the service platform for fabric purchasing centers, When the two sides achieve docking, they can also realize profitability.

Fabric procurement center wins the first victory

This is the first time for Keqiao fabrics to go abroad and it is also the first fabric exhibition and trade center in Italy. On the first day of the opening, it coincided with the visit of local government officials and industry association leaders and Chinese businessmen, and more than 100 buyers of local textile and garment companies also came to patronize. Many buyers consult on the spot and the buyers and sellers keep contact with each other.

Fabrics brought out by cloth merchants, as the first exhibits, left Prato. In recent days, Keqiao’s cloth merchants have received successive calls from Italian customers and EMAIL. Ms. Deng from China Textiles International Fabric Purchasing Center unexpectedly received an order of 800,000 meters from the Italian branch of ZARA during a visit to a local apparel company in Prato. “The local demand was still quite large. We were just looking at the local demand before we took the Keqiao fabric out.” Ms. Deng told the author that Keqiao Fabrics would like to make a year-round display at the Prato Fabrics Purchase Center. After the rent is free, after the sale is made, the center will take a proportion of the commission.

Fabric Hall is better than quality service

In recent years, the domestic textile circle centered on Keqiao, a similar fabric exhibition and trade center, has sprung up after the rain, and Keqiao also has three. Some of the more powerful fabric pavilions started building international business districts and planned to set up fabric museums in a number of cities around the world within a few years.

For exhibitors to go abroad for display, most cloth dealers are more interested, but there are also some concerns. “Jin Yong Textile” Zhang Guanjin has contacts with foreign businessmen from all over the world. After examining the Italian market, he discovered that the Italian textile industry had already been transferred 20 years ago. Now, the main brands left behind are branded clothing dealers, but these big names , Like the fabrics of origin, textile city fabrics must be sold locally, imported by companies with import rights, and these big-name companies, generally will firmly control their own purchase rights, there will be a lot of inspections of manufacturers, the fabric Detection requirements are high. Therefore, he believes that the fabric exhibition and trade center should continue to develop. On the one hand, it is necessary to ensure the fashion of products, and both buyers and sellers should step up publicity; on the other hand, it is necessary to follow up the services, and it is better to integrate the functions of buyers and sellers, both quality inspection, The functions such as quality guarantees required by buyers, and the functions required by sellers such as capital credit guarantees, provide a platform for both parties to build trustworthiness and stability, and truly replace the original model of “finally finding a place”.