Children outdoors will become a new growth point in China

The summer vacation has already started. Parents who want to take their children to the outdoors have to face a problem. There are almost no special children's outdoor products on the market. In Beijing, the lack of children's products has become a common phenomenon in outdoor brand counters and outdoor retail stores in major shopping malls and shopping centers. In addition to backpacks, water bottles, helmets and other accessories, the main product clothing and shoes are still blank in the market. Some industry insiders have expressed their opinions on this.

Associate Professor Liang Qiang, Research Center of Outdoor Sports and Leisure Economy, Tianjin University of Finance and Economics:

The educational meaning and value of outdoor sports began to be recognized by the society, and an outdoor outdoor market based on outdoor parent-child activities and training camps was gradually formed, but children’s outdoor activities were basically organized and directed by adults and their activities were intense. The level of risk is far from adult outdoor sports, and therefore the technical and functional requirements for equipment and footwear are relatively low. However, Liang Qiang believes that outdoor children are a new growth point for China's outdoor market segments.

San Fu President Zhang Heng:

Sanfu outdoor children's outdoor products are not many outdoor products, and mostly equipment, not a series, there is no main product such as clothing shoes. And compared to the United States, Germany and other countries, outdoor retail stores will specifically set up a children's area to display and experience. But in Zhang Heng's view, this is a market opportunity, "in 3-5 years, there will be a special outdoor children's brand in China, or that the current outdoor brands will launch children's products."

Pathfinder brand communications manager Wang Cuiying:

Pathfinder has made children's outdoor products a future plan. Family outdoor has become a trend, although Pathfinder has not yet launched children's products, but its expansion is already in the plan.