Brand wedding collective discount to seize the cottage wedding market

At 7 o'clock last night, Yu Yu and her sister arrived at a private club in the center of Kunhe. Three waiters in white gloves received them. Ten minutes later, a dressed-up woman opened the red curtain and saw more than ten sets of wedding dresses in various styles. This shop is a salon-style wedding dress agency, where guests can not only order the required wedding dresses and dresses, but also enjoy free bridal training. "The discount is down as long as more than 700 yuan a set." I bought wedding prices, and Hangzhou photographic equipment wedding cottage market is comparable.

Brand wedding discounts to seize the cottage wedding market these days, Hangzhou photographic equipment wedding market is still court. The price of wedding dress here is only two or three hundred yuan, and the price is high at about 1800 yuan. Guests said that to buy a wedding dress here, the cheapest price is the main reason. However, starting in December last year, some brands of wedding dress merchants began to discount, the price plummeted, and some even cheaper than the cottage wedding.

For example, in order to seize the Hangzhou market, Pinchun Garment Co., Ltd., for instance, has achieved a discount of 50% in January. Although the wedding dress price is relatively high in the store, the discount can basically be equal to the wedding price on the market. The store resident designer Dong ** said, "The company does not advocate a price war. Most of these offers are for brand promotion."

Singapore's famous wedding dress brand VIVAN, before January 31, some wedding dresses were folded, buying three items, regardless of leasing or ordering, hit 15%. Taiwan's Bridal wedding dresses on the road from Fengqi Road are discounted by 10% in January and 8.5pcs in two. “The wedding dress from the price of 1,000 yuan to 1,500 yuan is the best seller. After all, the styles in the store are all from the hands of Taiwanese designers. The discounted price is very affordable." The clerk responsible for the reception said.

At present, there are only a few wedding brands in the market in Hangzhou, but discounts are invariably offered by businesses. For consumers, there are undoubtedly more choices.

Zheng **, who married in May this year, said that when her friends get married, they are less and less in rent wedding dresses. They are buying wedding dresses. “A wedding dress is 3-4 yuan. We can still accept such white-collar workers. The quality of wedding dresses bought on the market is not assured. For a lifetime, high-end brand wedding dresses can be considered as long as discounts are available.” ** These days are running around the city, trying to find a wedding dress that suits you without spending money.

The high-end “through-train service” is favored by both the wedding dress market and some of the stores in Hangzhou that sell wedding dresses. There will be “customized” services. But the so-called "customization" is actually based on the sample provided by the merchant, and then tailored according to the size of the consumer. The final product is actually a good imitation version.

But the "custom" wedding dress in Europe and America is completely different. Guests need to make an appointment on the website first, choose a fancy wedding dress, and then communicate one-on-one with the designer. Which details to use what fabrics, or even want to add hand-sewn Swarovski crystals can do.

There is only one bridal shop in Hangzhou market that can do this service. “We only accept one guest at a time. Four or five clerk all serve a bride. Choose a style, try a chest size, communicate with the designer, and after many running-in, we can produce a Wedding dress.” This store can only accommodate 4 to 6 guests a day. Although it is not a market, it is expected that there will be about 50 sales this month. "We also have bridal courses every week, so that the prospective bride knows a lot of wedding knowledge." Dong ** said.

The shop can enjoy this kind of "through-train service" whether it is a wedding dress of more than 1,000 yuan or 10,000 yuan, which is also one of the reasons favored.