Bing Jie 4 trump brand strategy innovation and breakthrough
Unisex Casual Shoes,California Casual Unisex Sneakers, Unisex Suede Foil Fs Casual Shoes,Unisex Suede Foil Fs Casual Shoes Huaying Shoes Co. Ltd , https://www.a3shoes.com
Ice cream jacket sales are always better than the cold air came earlier. The weather has just cooled, new and innovative consumers brought together more ice-cream stores, opened early the sales of the curtain. Each new product, can trigger young people's heart and try, Bingjie color, has begun to decorate the winter scenery. Bingjie won many times the most popular brand award, best-selling brand award, the best Chinese popular award down jacket design, the industry sales remain ahead of the market, down in the youth fashion positioning among the best in the brand. Market share and total sales continue to rise, keep writing the market miracle. Behind the miracle, what brand strategies are the "trump card? On October 19, at the "Bingjie Brand Press Conference" held in Beijing, Wang Daocheng, general manager of Bingjie, shared with Bing Bingjie's four "ace cards." First, accurate positioning. As the main brand of Bosideng, Bingjie is precisely located in the banner of "youth, fashion, vitality and fashion" from the beginning of its birth and leads the fashion down jacket in the industry. To this end, Bing Jie conducted in-depth research to consumers, to grasp their needs and preferences, to fully meet the young consumers of fast-paced, love freedom, love to play cool "tide" pursuit. Brand image, product style, terminal image, advertising activities, etc., are closely around the "new fashion I claim" brand slogan, won the young people sought after. Second, the trend of design. Bingjie insisted on down jacket in the "tide" thin skin-friendly fabric, to show off wild colors, youthful dynamic style, maintaining a trend ahead of the sensitivity. Bingjie 2012/2013 autumn and winter new four series is more eye-catching: light feather series, with a new light skin-friendly and crushed fabrics, neat and tidy, very Joker; Bright Elves series, bold use of colorful Color, burst out of youth and vitality; Holiday Leisure series, exotic elements clever fusion, and into experimental design details and subversive aesthetics; charm of the series, the use of 3D tailoring techniques, the perfect performance of the curves of the United States, showing urban style . Third, the star effect. With popular Yang Mi signed after Bingjie Bing star strategy is full of creativity. Yang Mi is not only a spokesman for Bingjie, but also a fashion consultant. After designing the "power models" that sparked the tide of people's desire last year, Yang Mi demonstrated fashion inspiration and design talent again this year with two sets of "Yang Mi 2012 Design" and "Light Fashion" Distinctive style, at the beginning of the market set off a powerful "power fashion" boom. Yang's advertising blockbuster each time can trigger young people's attention. Fourth, interactive promotion. For the characteristics of young people, Bingjie entertainment marketing, web promotion, microblogging interaction and a series of new activities continue to be introduced, each stage has fresh hot spots. Among them, Bingjie fan club, become a trump card promotion activities every winter. The conference, the "fashion glory color ice clean good" fan club national tour officially started. The popular singer Zheng Fan, who came out of "Dream China", the national champion Xu Yina, who won the "Sound of Nature" and the popular online singer Tao Yuyu, composed of " Ice clean five group ", will go to more than 20 cities across the country, to participate in more than 50 games for Ice Jie consumers held star tour. Bingjie 4 trump cards, condensed embodies the brand strategy innovation and breakthroughs, but also for the long-term development of the brand, set a good clear tone, full enough to accumulate, continue to lead all the way.