BBLLUUEE Powder Blue Wardrobe Women's Exhibit 2014 Shenzhen Service Fair: Art Cross-Border Connections Consumer Culture Identity

In Shenzhen, Pink Blue Wardrobe Fashion Group is a unique fashion cultural symbol: the industry's first employee art troupe, China's first fashion musical, commercial and artistic creation of Lifisee art space across the border, pink blue wardrobe art troupe founded the Ministry of Arts and Education, The African Drum Club, Shadow Club, Lifisee Poetry, these artistic cross-border exploration, in the end can give the BBLLUUEE brand what kind of driving force? These artistic events can become Shenzhen Womenswear industry, the cultural growth of innovative power?

Art cross-border exploration, precipitation brand unique temperament

In the eyes of Mr. Li Feiyue, the founder of the BBLLUUEE brand, clothing is more than clothes, but a unique way of discovering beauty, finding beauty, and exploring the art of elegant life. “Fashion China has been working hard for 20 years. In these years, I continued to study at the Sint Maarten School of Fine Arts in London and the French Institute of Fashion, and I traveled extensively throughout Europe, gradually realizing the advantages of European fashion. From the fusion of art and life, or that the integration of living art and fashion art has brought the advantages of European fashion brands,” said Mr. Li Feiyue.

To this end, Pink Blue Wardrobe Fashion Group is committed to the exploration and excavation of art, constantly looking for ways of business and art compatibility, finding a balance between life and work, integrating art into the brand, integrating art into the terminal, and guiding the art's life philosophy and life. the way.

In 2012, Mr. Li Feiyue, the founder of the BBLLUUEE brand, was a piano teacher and moderator. He advocated the establishment of a staff art troupe to establish aesthetic perceptions of employees through art and return fashion to art. At the same time, BBLLUUEE has started long-term strategic cooperation with Korean and French design companies to establish a brand international vision. In 2013, the pink and blue wardrobe pioneered the fashion musicals, through the cross-border integration of fashion art and musical arts, to realize the innovative thinking of cultural communication of fashion brands.

In 2014, BBLLUUEE continued to explore the multi-dimensional cross-border and cultural exploration of the art implant brand. During the July Shenzhen China (International) brand clothing and apparel trade fair, the Pink Blue Wardrobe Troupe launched an art fashion creative exhibition and simultaneously introduced fashion music. Drama "Awakening". Fashion musicals have become the artistic support for the blue-and-white wardrobe fashion group to disseminate the cultural and artistic connotation of the brand and build the BBLLUUEE series of annual fashion festivals.

Art connects consumption and enters consumers' hearts

Brands need to return to life. Fashion needs grafting art. BBLLUUEE not only pays attention to fashion, but also pays more attention to the intrinsic connection and clever connection between art and life, art and fashion, thus establishing the cultural identity and emotional connection of consumers.

On August 1, 2014, the 1200-square-meter "Lifisee Art Space" will also be opened at Century Gateway Shopping Center in Shenzhen's Huaqiangbei shopping district. In the “Lifisee Art Space”, the pink and blue wardrobe art troupe provides consumers with art experience, art education, and art exhibitions, disseminates life art ways through various art salons and fashion PARTY, and establishes artistic resonance between fashion brands and consumers. . These artistic and fashion cross-border innovations established the artistic genes of the pink wardrobe and explored the unique cultural qualities of the BBLLUUEE brand.

As the city of fashion in China, Shenzhen is the pioneer city of Chinese multiculturalism and the birthplace of the dissemination of artistic lifestyles. As a Shenzhen fashion designer, Mr. Li Feiyue led the pink blue wardrobe team. Based on many years of artistic exploration, he constantly sought out the ways of business and arts compatibility and found a way to balance life and work. "Lifisee Art Space" is an artistic attempt to connect consumers' inner needs in the new era of consumption. It has realized the cross-border innovation of art and fashion and rebuilt the emotional connection between fashion brands and consumers. It is a new understanding and new attempt of the blue-and-white wardrobe fashion group to the Chinese clothing market. It has opened up a new consumer-centered business civilization and is also a new exploration and new thinking of the Chinese garment industry.