Art market hype "short flat fast"

In order to sell the high-priced art or antiques in their hands, sellers and auction houses secretly operate... The audience who are familiar with the TV drama “Blue and White Porcelain” can see the hype’s routine at a glance. In fact, these hype practices exist in the current art collection and auction market and are everywhere. Contemporary porcelain can sell a high price of 10 million yuan, which is the proof of the hype.

The authors couldn't live without fire. “One of the artists I came in contact with was one of my own.” Xiao Zhao (a pseudonym) worked in an auction company for nearly ten years and knew the doorway to this, “a If the art writer can earn 1 million yuan a year, he would have to spend 600,000 yuan a year to speculate on his own money. According to Xiao Zhao, the phenomenon that art writers bought and sold fake fakes universal.

At every auction, it seems that people frequently placard the same object. From outsiders' opinion, the master's work may have a high price. It should have a value of collection and preservation. Man is the master himself.

Guan Haisen, chief science and technology advisor of Beijing Antiques City, said that the purpose of doing so is to leave a record of this object in the auction house. “A long time, more records, and higher prices, people will feel this person or this The kind of thing is the market, and someone will follow suit to buy it."

For insiders, frying themselves has become an open but helpless secret in the industry. "If you don't fry today, then tomorrow, your things may not be sold and will be replaced by others." Xiao Zhao said that for the authors, the only way to promote themselves is through auctions and atlases, which can both display prices. Can show taste. It is understood that the auction catalogues of a number of auction companies have also become speculative gardens, and it takes a small amount of money to publish artworks on the maps, and their prices will likely double.

Auction house speculation is like investing in original stocks. In general, if a lot of auctions are successful, buyers and sellers must hand in 14% of the auction house’s transaction price as a commission. In other words, if a lot is sold for 15 million yuan, the auction house will receive a commission of 4.2 million yuan. However, if it is the author's self-purchase, he will greet the auction house in advance and give the auction house a few tens of thousands of yuan to participate in the auction.

Before each auction, various auction companies will hold pre-shows to display the auction's auction items in advance so that interested parties can preview them. However, "dirty" tends to start from here. "The approach is very simple. There are also private transactions in the preview, but these private transactions will be shot on the art, but ultimately let it flow, use these privately traded works for the fake shot to fill the number." Xiao Zhao said .

“The benefits are obvious. High prices are a great time for the authors and auction houses to be famous.” Xiao Zhao said, it seems that the auction houses that earn less money have their own wishful thinking in mind: the auction company is actually still There is another character, like the movie star's agent, who has the ability to take someone or a certain field.

"If the auction houses decide to popularize a certain master, then the auction house can get the work at the price before this person is not red, and then make hype and sell it again. It's like investing in the original stock." Zhao said.

Hot money speculation does not ask the arts only ask the price Guan Haisen has been in the industry for nearly 20 years of experience, said the art market speculation is characterized by "short, flat, fast", the cycle of speculation in a field is often only 3 years, The hype to one person often takes only three months to six months.

"Now there are some hot money on the market. They don't look at the value of art. It depends on whether the name of the item is big. Whether the author is old or not, whether the appreciation of the work is very fast and whether it can make quick money." Guan Haisen said that contemporary porcelain Unlike ancient porcelain, it does not have the irreproducibility of ancient porcelain and the scarcity of crafts, so its appreciation space is not as high as that of ancient porcelain. However, as today’s appearance of contemporary porcelain prices, it shows that there is a hype.

According to Guan Haisen, in ancient times porcelain was made, and the author must participate in every aspect of the porcelain production, including drawing and batching, etc. Nowadays, due to the maturity of the process technology, only the experience and technology can be used. With intelligent completion, mass production can also be carried out. In Jingdezhen, there is a very mature industrial chain that provides blanks. The so-called masters only need to draw pictures on paper, hand them to such a factory, and finally finish off with a money.

“Right now, the rareness of ceramic itself is getting weaker. Now it is purely to see who is drawing on it. If it is a popular artist, the price will be higher.”

Industry hype is popular. Who will pay for the high-level virtual bubble? Undoubtedly some folk ceramics and collectors. Li Youchen, curator of the China Museum of Ancient Ceramics, said that these collectors often have little knowledge of the industry, and people who are eye-catching and eye-catching can only listen to the seller's flicker and eventually get stuck in the quagmire. (Reporter Jiang Fan)

Folk porcelain merchants:

"There is no collection value, it will certainly crash."

"Modern porcelain? Never heard of it! In our circle, we only buy and sell antiques, that is to say at least porcelain from the past." Mr. Zhao, who has opened a tea shop in Beijing, has been involved in the porcelain trading business for nearly 20 years. When he learned from reporters that the current market hype, "modern porcelain," was in full swing, he was very surprised, apparently, the concept of modern porcelain. It is unfamiliar to him.

Because of years of immersion in this market, Mr. Zhao is well aware of the current market conditions of various porcelain, the market appears hot, he is "impossible to not know", but when talking about modern porcelain, he was a little confused, "You It means that after the founding of the People’s Republic of China, the porcelain that was made by a living person is worthy of money.

"In our circle, we only recognize 'old things', that is to say, things must be Ming and Qing dynasties at the latest. Modern things are counterfeits in our eyes." For the current high prices of modern porcelain, Mr. Zhao told reporters, "This may be a kind of hype. It will certainly collapse because it has no collection value."

“The circle of porcelain is also often fried, but it is usually a real thing. For example, the “Tang Sancai” has been relatively hot for some time. For some time, the porcelain of the “five kilns” of the Song Dynasty was relatively hot. Occasionally, things in the Ming and Qing Dynasties will also increase prices. These things Once the price has risen, it will be very difficult to go down, because there are indeed fewer and fewer real things."

He believes that the collection is scarce, if it is made by modern people, then it does not have scarcity, in theory, he can be manufactured in an unlimited amount, in addition, the quality of the porcelain from the modern kiln burned out with the past did not Fabian, although the level of craftsmanship is also very high, but after all, is a fake, can not stand the test of time. (Reporter Sun Chunxiang)

- Narration 2

Jingdezhen Porcelain Merchants:

"Who said that counterfeiting would not create true value?"

In Jingdezhen, the hometown of ceramics, the “fake” in the mouth of collectors in the past – antique porcelain is now not only put on the tabletop, but has become a popular collection.

At present, in the porcelain market of Jingdezhen, "antique porcelain" has become one of the important varieties. Fanjiajing, known as "an antique porcelain street", can sell tens of thousands of antique porcelain every day, with prices ranging from several thousands to tens of thousands of yuan. .

Many collectors equate antique porcelain with “fake goods” and Jingdezhen’s porcelain producer Liao Ying believes that this is obviously inadequate. “The fake porcelain that we are talking about is usually made in a crude way. We use old methods, fake seals, and other means to impersonate ancient porcelain. Now the antique porcelain is well-crafted, and the signature is also the seal of a modern ceramic master. 'Antique' is just an expression. The pursuit of ancient ceramic art."

Liao Ying told reporters that with the increasing scarcity of ancient porcelain, antique ceramics have become the new darling of collectors. A large porcelain store can reach three-digit daily shipments, and merchants also use various methods to ensure Your own product has a better collection value.

According to reports, ceramic masters who now produce antique porcelain are often the inheritors of ancient ceramic techniques. Many of them are inheritors of intangible cultural heritage and can be regarded as “national treasurers” in ceramics. Antique porcelain firing is also commonplace. Corresponding dynasties ancient porcelain kiln. Not only that, in order to ensure that the goods do not “abuse the street”, each piece of antique porcelain is limited to a maximum of 100 to 200 pieces.

It is understood that many antique porcelain exquisite workmanship has now begun to appreciate. “There are many factors that contribute to the appreciation of antique porcelain.” According to Liao Ying, the death of the maker and the collapse of the ancient porcelain kiln will all increase the value of antique porcelain. This year, an ancient kiln of the Song Dynasty was destroyed due to heavy rain. The porcelain from this kiln has now risen in price. "Who says 'fake' can't create true value?"