Analysis on the Advantages and Disadvantages of Network Marketing
[China Glass Network] Advantages of Network Marketing:
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1. Conducive to cultivating loyal customers. Under the network marketing model, loyal customers can not only bring stable sales benefits, but also promote enterprises to optimize sales system processes, improve business operation efficiency, and have a profound impact on the long-term development and performance evaluation of enterprises.
2. The network marketing cost is low and the effect is obvious. Publishing information through the Internet directly faces consumers, saving the intermediate links of traditional marketing methods, so the price of goods is lower than that of physical stores. In addition, online marketing has also broadened the scope of marketing to make products more competitive, while the audience has a certain degree of relevance, which can directly bring sales benefits.
3, 3A service is the magic weapon for corporate network sales to win. Network technology provides enterprises with powerful service support, which is convenient for enterprises to provide 3A services for customers (anytime - Anytime, Anywhere - Anywhere, Any-customer). The fierce competition in online sales makes the quality of customer service the key. Customers who buy it are not only products, but also the services of enterprises. In online marketing, the seller and the buyer are one-to-one services, which can provide more free space for customers. The customer can obtain detailed information of the product by communicating with the online customer service of the merchant. Therefore, this flexibility and convenience has been favored by more and more online shoppers, and the quality of the service has been freely promoted by the purchaser's word of mouth for corporate products and services.
4. Diversification of advertising. Advertisements on the Internet can be both publicity of print media and multimedia information such as audio and video. This kind of advertising has low publishing cost, free situation, and flexible location. Through the effective duration and effect of advertising, it breaks through the limitations of traditional marketing in terms of layout, paper, time and duration. Strong companies will also use well-known portals to advertise to remind the company's image, increase online advertising investment, and get efficient returns.
The drawbacks of internet marketing:
1. Network marketing is unstable. Internet marketing is a marketing model, but it does not mean that it will achieve its goals. According to research data, more than 80% of enterprises have not succeeded in online marketing, and there are still a few companies that can really get out of online marketing.
2. Network marketing lacks trust. Many people trust face-to-face transactions, do not believe that online photos will be consistent with the real thing, and buy products that do not meet the need to return, exchange, if you encounter untrustworthy businesses may also generate transaction disputes. This kind of product quality assurance requires third-party supervision, and this kind of supervision is also easy for consumers to generate distrust. If you want to make online marketing successful, how to win the trust of people and ensure service with integrity is the goal of many online consumer platforms.
3. The security of network marketing needs to be improved. If online marketing involves online banking payments, there will be security issues. If the bank card password is gone, not only will the economic loss be caused, but the merchant will lose the support of the customer.
4, network marketing is easy to cause price confusion. The platform of online marketing directly faces the customers, but all the goods are presented to the customers at the same time, and there is a lack of unified management between them, which will inevitably cause price confusion.
5. Network marketing lacks initiative. Internet marketing only publishes its own product information, and customers only know if they search or browse related information. This is not the effect of traditional media forced viewing. The merchant is in a passive position, and the initiative is controlled by the consumer, buying or not buying, watching or not watching, the merchant has no decision, which will bring trouble to the merchant to a certain extent. How to turn passive into initiative is also the bottleneck for network marketing to break through.