2016 Spring-Summer Opening Ceremony of Mercedes-Benz China International Fashion Week

On October 25th, Mercedes-Benz China International Fashion Week (spring/summer 2016 series) was grandly opened in Beijing. In the fall of October, Fashion Week is like an old friend and it comes to an end. We use visual effects to open up a visual fashion feast for everyone. Over the years, China International Fashion Week has continuously explored the market value of its own platform and gathered more elites in the industry; it has built bridges for creative design and commercial markets to help “created in China” and infused aesthetic concepts and fashion tastes for urban development and popular life. Make life more exciting with fashion.

Photo of guests

As a top event in the Chinese fashion industry, China International Fashion Week is increasingly favored by brands and designers. In the 9-day period, there will be more than 90 Chinese and foreign brands and agencies, 73 Chinese and foreign designers, and 135 new designers present their latest works in this season's fashion week at Beijing Hotel, 751D Park, World Trade Hotel and other venues. Held 66 fashion and related fashion product launches, as well as 4 finals of the “Jeans Cup” casual wear, “Jordan Cup” sports equipment, “Jin Ni Cup” faux fur fashion, and “Di Shang” Fashion Design Competition Awards. And 1 college graduation work was released. The release of the brand covers a wide range of categories including women's wear, men's wear, wedding dresses, sportswear, casual wear, denim wear, children's wear, parent-child wear, artificial leather, footwear, and makeup design. During this season's fashion week, there will be more than 20 professional activities such as DHUB Design Exchange, Press Release, Salon Forum, Special Lectures and Award Ceremony. More than 600 journalists from over 200 Chinese and foreign media from home and abroad will participate in the coverage of the fashion week.

Zhang Qinghui, Vice Chairman of Organizing Committee of China International Fashion Week, introduced the overall situation of this Fashion Week

Nearly 100 brands compete to shine

Fashion Week adheres to the idea of ​​boosting its own brand and brings together the latest series of works by more than 90 creative Chinese and foreign fashion brands and other fashion products, including 65 domestic brands and institutions, and 28 foreign brands and institutions. These outstanding original designer brands and commercial brands have gradually bloomed their brilliance during the Fashion Week, injecting fashion energy into the Autumn of Beijing.

On-site guest dialogue (from the left, Zhang Qinghui, Du Jinsong, ECHO CHEN, Cindy Hahn, Zheng Qinger)

On-site guest dialogue (Left Xifeng, Lai Shiping, Zhang Zhifeng, Li Binhong, Yang Jinchun)

Women's wear is still the category that can best exert imagination and creativity. Women's brands participating in the launch are: broadcast: sowing, Ma Defan, Nine-Five Silk Royal, OUDIFU Oudi Fu, Gary Watt Tingnan, Cantel Gong, Laiwu Rabbitwarm, ALICIA LEE, Rumors MERISIS, Fei Gallery&Boutique Fei Fanyi, Rong Zimu Rosemoo, ILOVECHOC, Mildtree Mai Zhonglin, Silk Road Star SilkRoad, J.Queen, Yoshihiro Masaharu, ECHO CHEN, Kim Yujie LINC, OUTLINE Outline, PLD, Long-Sailing, WhiteFog, Alexander.T.Zhao, X.LANDO.

High fashion, wedding gowns and men's wear, casual sports brands also performed well. NE·TIGER, JEFEN BY FRANKIE, ALLAN CAI, AOLISHA, Shenbai Shenbai, and Cabbeen Cabin, Henry Herbert, SIVICO, and Dinim d'nim all expressed their attitudes and pursuits in fashion.

In addition, the brands that will be released during this season's fashion week include: B+ by beautyberry, GIOIA PAN, Chu Hexiang, Qing Yi Qing's, Qing Lie Lciyee, NOEND, Gaia Heaven Gaia, Cutphobia, LISA. YU, Jinliang Lin. These brands are not released as a single men's or women's wear, but they are co-existing under the same brand. As the domestic clothing consumer market continues to mature and promote the continuous upgrading and development of the fashion industry, the market competition is becoming more and more fierce. Various fashion brands are continuously exploring the front line. It is undoubtedly that expanding the brand's market share through the development of new categories is undoubtedly A good choice.

Foreign fashion brands and institutions also attach more and more importance to the development of the Chinese market and hope to use the influence of China International Fashion Week to enter the Chinese market through the platform of China International Fashion Week. Kopenhagen Fur, Denmark's Asahi KASEI, Toray TORAY, IZOD, Giada Curti, BUCKAROO, JESSINY, TWEE, Zishen, Sheguang Hu and other well-known brands will participate in this season's fashion week.

It is worth mentioning that this year's fashion week, participating in the release of children's wear, parent-child wear brand than in previous years has significantly increased. The Star Wars series, Vicky Zhang, u-jar You Jia, M.latin Maladin, Hello Kitty & My Melody, Comme Tu Es, Sun Haitao, Jojo Jiujiu, Showkids, etc. will present their wonderful releases. In recent years, children’s consumption has increased in many areas, but apparel consumption has grown faster than other products. Following the rapid development of adult brand clothing, branded children's wear has become another new force in the apparel industry. The competition of adult apparel brands has intensified and the market is relatively concentrated in the hands of some larger brands and enterprises. Compared with the adult fashion industry, children's wear has a relatively dispersed market, and the development of local children's clothing branding has been slow. In recent years, with the rapid development of China's economy, especially the change in the country’s population fertility policy, it will inject new impetus into the development of the children’s wear industry. It is believed that in the coming period, the children’s clothing industry will usher in a new opportunity for development. The development of branding competition is very obvious.

In addition, Yisi Q women's shoes will bring us new fashion products developed by their Korean design team; Mao Geping MGPIN's make-up style is expected to be released last year, its creative full of exciting performance memorable; In addition, the Korean market share ranked No. The launch of a home shopping platform GS SHOP and the publication of works by graduates of the Aimeng Fashion Institute of China and France and promotion activities for children's training institutions such as Chao Tong Xing and Tong Tong Xing are still worthy of attention.

Convergence design elite triggers fashion vitality

Mercedes-Benz China International Fashion Week has always been a leader in promoting the development of China's fashion industry, nurturing and supporting local Chinese design talents, and assisting in the incubation and development of independent brands. Fashion Week this season attracted 73 Chinese and foreign outstanding designers.

Among the designers participating in the release, 54 were domestic designers and 19 were foreign designers. Among them, there are 40 designers who participated in the fashion week for the first time, accounting for half of the designers released this season's fashion week. The domestic designers participating in the release have many familiar faces, except Wang Yutao, Yang Ziming, Liu Wei, Pan Yiliang, Chen Wen, Deng Zhaoping, Li Zuliang, Qu Tingnan, Liu Yong, Chu Yan, Zhuang Yuran, Cai Zhonghan, Lin Jinliang, Wei Xinkun, Peng Jing, etc. Among the 4 “Golden Cup Award” designers and 11 top ten designers, there are Zhang Zhifeng, Xie Feng, Wang Tao, Sun Juxiang, ECHO CHEN, Sun Xuefei, Li Wei, Xie Jiaqi, Li Bannan, Liu Jia, Hu Wei. Wei Chao, Wei Chao, Wang Qian, Cheng Yingfen, Chen Juanhong, Sun Haitao, Zhang Chuanteng, Li Kun, Huang Weiwei, Xiong Ying, Lisa, Li Shiyong, Gong Hangyu, Wu Qi, Li Zheng, Wang Zi, Lin Na, Zheng Qinger, Ma Defan, Fu Suqin, Ha Lisha, Xu Xinyin , Sun Wei, Li Lieqing, Tao Jingqiu, Jordan Dan, Yu Qian, Zhao Tao, Meng Yang and other old and new designers. The foreign designers of this week's fashion week are mainly Italian and Korean designers, including Giada Belfiore, an Italian high-profile designer. At the same time, the Italian Fashion Association and the Korean Fashion Association respectively invited Angelos Bratis, Cho Min Park and Nan Xijing. Han JiSun and four other well-known designers from China came to visit; the Italian Foreign Trade Commission and the Italian Crafts Industry Union invited 10 Italian young designers to this season's fashion week. There is also the Dutch-Chinese designer Hu Sheguang. This is the 7th personal work conference he has held since the 2012 Fashion Week.

According to statistics from the Fashion Week Organizing Committee, of the more than 90 brands and institutions participating in the current fashion week, there are 65 domestic brands and institutions, from Beijing, Guangdong, Fujian, Shanghai, Zhejiang, Xinjiang, Hong Kong, Jiangsu, Shandong, There are 12 provinces, cities and regions such as Liaoning, Hubei, and Jiangsu; there are 28 foreign brands and institutions, which are from Italy, South Korea, Japan, Denmark, the United States, and the Netherlands.

Accurate match building bridge

The 2015 DHUB Design Meeting of the upstream and downstream resources of the polymerization fashion industry was held on October 28-30 at the 751D·PARK Beijing Fashion Design Plaza fashion corridor. Although the current DHUB design exchange has been reduced in size compared to last year, it is more accurate. The matching of matching brands and professional audiences truly bridges the communication and transaction between designers and the market, promotes exchanges between designers, buyers, and channels, making it an extension of the function of China International Fashion Week.

Salon cocktail party is colorful

With its significant influence in the Chinese fashion industry and media, Mercedes-Benz China International Fashion Week continues to innovate in new forms of cooperation, providing broader business opportunities and room for designers participating in the launch. On October 28th, the DHUB Design Exchange Opening Ceremony officially kicked off the 2015DHUB Design Exchange, and will hold a new model of mutual promotion and win-win for crowdfunding and designer brands and a brand new channel in the era of mobile internet within the 3-day exhibition period. Themed salon events, as well as buyers meet to attend 7 related activities.

Fashion Awards shine in the capital

On the evening of November 2nd, the 2015 Mercedes-Benz-China International Fashion Week Award ceremony sponsored by Beijing Jiffin Fashion Design Co., Ltd. was held in the Yinxian Hall of the Beijing International Trade Hotel. At that time, the new designer Haute Couture fashion work of JEFEN BY FRANKIE by famous designer Xie Feng will be staged. At the same time, the Chinese Fashion Design “Golden Summit”, China’s Top Ten Fashion Designers, China Top Ten Professional Fashion Models, and China International Fashion The annual awards of the China Fashion Awards series, such as the Zhou Fashion brand, will be announced at the award ceremony.

Business cooperation advances steadily

This season's fashion week continues to receive the full support of business partners in various fields, providing financial protection for the continuous improvement of service quality during the fashion week. China World Trade Center, Asahi Kasei Corporation, Beijing Shuangfeng Network Technology Co., Ltd., Toray (China) Investment Co., Ltd., Phoenix Metropolis Media, 751D.PARK, Perrier Natural Mineral Water, Italian Dessert VAI-MILANO, Shandong Dinim Technology New and old sponsors such as Co., Ltd., Nikon Imaging Instruments Sales (China) Co., Ltd., VitaCoco Natural Coconut Water, China World Hotel, China World Shopping Mall, and Beijing Hotel will provide support for improving the quality and level of service in Fashion Week.

Founded in 1997 at the China International Fashion Week, it is held in Beijing in spring and summer and autumn and winter in March and October every year. Up to now, there are more than 450 designers and more than 430 designers from China (including Hong Kong, Macao and Taiwan), Japan, Korea, Singapore, France, Italy, the United States, Russia, Switzerland, Germany, the Netherlands, Sweden, Denmark, and the United Kingdom. Brands and institutions held 959 press conferences. After 18 years of development and improvement, China International Fashion Week has become China's top professional publishing platform for new designs, new products, and new technologies for fashion, garments, accessories, bags, and make-up modeling, and has become a popular brand for Chinese and foreign brands and designers. , show creativity, spread the popular international service platform.