Victoria secret effort sports women involved in 2-year annual turnover of over 200 million US dollars
A little attention, you will find that there are many major shopping centers in the United States, "Victoria's Secret" stores have appeared in the pattern of change - the traditional underwear racks and many more sports-style shelves, some stores even single out A sportswear area. These new changes are exactly the next growth point for Viral Security. It took only two years, "Victoria's Secret" has begun to attack another profit-making point outside the traditional underwear - sportswear market. According to a recent report by Morgan Stanley, Vatican left a complete blank in the field of women's sportswear two years ago, but now Vital can make between $ 250 million and $ 250 million a year in this market. Analysts believe that the final business year Sales will reach 1 billion US dollars. Victoria secret has decided this spring sportswear will continue to promote more stores. "We are full of confidence in sportswear, and sportswear in particular," said Sharen Jester Turney, CEO of Vikings. "We are growing rapidly in this business." According to the release of Vimeo , Sports underwear and yoga pants in the future will occupy the Victory store sales of 10% to 15%. Victoria secret currently occupy the United States 35% of the underwear market, almost no opponent. But in sportswear business, Vimeo's strong rival is Lululemon. Founded more than 20 years of Lululemon specializes in women's sportswear, sales in 2014 was 1.6 billion US dollars. Vimeo sportswear is priced close to Lululemon, with sports underwear ranging from $ 50 to $ 60 and sports leggings in the $ 55 to $ 70 range. But Lululemon has long been popular among high-end sportswear brands . Sportswear market in the past two years showed a full take-off status. A new generation of women no longer tolerate just as easy as the previous generation to wear a loose T-shirt to go out to run fitness; the same time, a new "sporty" dress style also began sweeping the United States, more and more young women began to tights Yoga clothing as a daily wear to fitness, buy food or lunch. Lululemon has been developing more quality and more expensive apparel for this market; Nike has also started to invest heavily in sportswear, is expected to reach 2 billion US dollars in marketing revenue growth in 2017; another American Under Armor sports brand also In the expansion of women's product line. Lululemon once described his typical client as "a 32-year-old single-career woman named Ocean with an annual salary of about $ 100,000." At the same time, Ocean should have been engaged, owning a small apartment, enjoying travel and fashion, and exercising at least half an hour to an hour a day. "The time has come to get rid of the worn T-shirts worn out," says Sharon. Now the girls still want to look pretty when they're sweating in the gym, and customers need both functionality and beauty. These two aspects of Victoria in the past, the traditional underwear market has always been very customer satisfaction. Victoria secret on women's sports optimistic there is good reason. According to a report by NPD, a market research firm, the nation's women's retail industry has been having a hard time in recent years, with an annual growth rate of only about 1%. The annual growth rate of women's sportswear has reached 9%. Many retailers and designers want to enter the sportswear worth $ 14.5 billion market, such as Tory Burch also said it will enter the women's sportswear products. But Wendy Liebmann, CEO of retail strategy firm WSL, thinks there's still a lot of difference between sportswear and traditional underwear on issues such as how often to buy, "Unless you exercise daily, two sets of sportswear have been enough."
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