Marcini's 2011 CHIC's independence "靓" 10,000 environmental protection attitudes

On March 28th, 2011, the 20th birthday of the entire apparel industry, China International Clothing & Accessories Expo, was spent. As the leading brand of Chinese fashionable environmental protection menswear, Maka Sini also took his “environmental|attitudes” concept and issued 2011 China during the 2011 China Clothing & Accessories Expo (2011 CHIC). Fashion trends for men in environmental protection. Immediately after the "Earth Hour" co-sponsored with the World Wide Fund for Nature (WWF) on March 26th, Makasini took advantage of Boss's new weapons and launched "Maccasini and 10,000 environmental protection projects. Attitudes of large-scale grassroots environmental protection charity activities, ingenuity to smash the 2011 CHIC site.

Macaccini 2011 CHIC Live Screen with its iPad

For Chinese apparel brands, the design concept that is in line with international fashion trends is a precondition for international big names. Macaccini planned to develop a brand-new development strategy in 2010, positioning the brand in international men's fashion and environmental protection, and signed the “Earth Hour” with the World Natural Fund. At the same time, he hired a well-known Beijing public relations company for its strategic deployment. We hope to take advantage of the Earth's one-hour global environmental protection culture, international vision and internationalization concept, and integrate the best resources in the world to create a new brand of Maccasini as a fashion brand that integrates with the trend of international fashion and environmental protection. It is worth mentioning that during the 2011 CHIC exhibition, Makassany will also launch a heavy attack, launching Ipad, official Weibo, official event website, live video and other ways to collect 10,000 environmental protection attitudes and conduct environmental protection in the end. .

Maccasini Debuts at Beijing 2011 CHIC Pavilion

The reporter learned that Maccasini not only designed the creative culture of four green windows at the exhibition: "When the Humans Lost Sunshine", "When the Sea Lost Children", "When the Earth Lost Love", "When the Ecology Lost Life", Nearly environmental protection can do, but also through the Internet power at the 2011 CHIC show site, will 10,000 environmental protection attitude fully demonstrated by the scene 50-inch big screen.

Mr. Marcini’s President Ding Zhaozhuo’s “Earth Hour” site in Shanghai

Before the press release, Macaccini had received nearly a thousand environmental protection commitments and environmental protection works for its large-scale grass-roots environmental public welfare activities with 10,000 environmental attitudes. Marcini not only foreseeably arranged special personnel to receive “environmental attitudes” at the 2011 CHIC site. "We have set up a special team at the headquarters to pay close attention to receiving the "environmental attitude." Friends who can't go to the scene do not need to worry. This large-scale charity event will be from 2011 to March 2012.

In addition to the release of fashionable men's fashion trends and the initial intentions of Máccarini’s 10,000 environmental attitude contests, the 2011 CHIC exhibition has a more important significance for Macaccini. Fashion and environmental protection are integrated with international brands as the menswear industry. One kind of innovation, regardless of the product model, brand model, channel model, has a strong sense of future, it can be predicted that fashion and environmental protection will become the biggest trend of the garment industry in the next decade.

For Maccasini who is sculpted in fashion and environmental protection menswear, the 2011 CHIC exhibition is undoubtedly a platform for venting the concept of fashion and environmental menswear. During the 2011 CHIC exhibition, a visual feast that perfectly blended the two elements of fashion and environmental protection was not only the “birthday gift of Macaccini” to the China Clothing & Accessories Expo, but also Macaccini’s igniting fashion business trends in the apparel industry. The overture.