Local brands are rising Li Ning is calling Adi Nike

On September 19th, a brand was born from the industry, and the rise of a brand means that an industry is widely known. A good industrial brand can give the manufacturer a unique competitive advantage and maximize the added value of the product. However, it is a pity that some Chinese companies sacrificed the long-term profitability of the brand when they obtained short-term sales. Can not help but quickly get rich temptation, and ignore the damage to the brand for many years. This practice of killing chickens to retrieve eggs and to expel them to fish is similar to that of many Chinese companies.

In the world, there are many Chinese-made goods. We often hear friends complain. "Oh, what I brought back from foreign travel this time is 'Madein China'." However, when we asked again, which of these "MadeinChina" factories were produced? This question makes the questioner and the questionee staggered.

In the world, "Made in China" has a high proportion of clothing, shoes, hats, bags, toys, gifts, and other consumer goods. It can be said that Chinese goods are everywhere. No country’s products can be widely implemented around the world like China. China ranks first in the world in the production of 210 kinds of industrial products, such as color TV sets, washing machines, refrigerators, clothing shoes and hats, and so on. Even the Americans are reluctant to say that there is no time for China to make it.

However, after reading so many "Made in China", we could not hear "Chinese Brand". Many local brands we know are often difficult to hear when they compete on the international level. As China's international status continues to increase, the lack of globally-renowned brands has become a stumbling block to the dream of a powerful country in China. Without a strong global brand, it means that China can only do the "world factory" engaged in heavy labor, and huge profits have been obtained by foreign designers and engineers. Chinese people are not good at brand management, and this makes Chinese manufacturers always have the smallest interest in the global industrial chain. This “one piece” does not allow the Chinese labor force to quickly become rich. On the contrary, it is because the “minimum of interest” has made the polarization between the rich and the poor worse.

The good news is that more and more Chinese companies are realizing this, and local brands are rising. Some sports brands such as Li Ning and Peake are clapping Nike and Adidas.