German famous fashion brand BENBO Binbao 2011 spring and summer new series

German famous fashion brand BENBO Binbao 2011 spring and summer new series



German famous fashion brand BENBO Binbao 2011 spring and summer new series



German famous fashion brand BENBO Binbao 2011 spring and summer new series

The famous German fashion brand BENBO entered the Asia-Pacific region in 2002 by Hong Kong Kim Shin Hing Group. In 2004, in order to better develop the business of the BENBO brand in the Asia Pacific region, Hong Kong Kim Shin Hing Group established the Guangdong Binbao Garments Co., Ltd. to take full charge of the development of the BENBO brand in the China region and implement the first three-year plan of Binbao: " Basic Year Plan."
During BENBO's “Foundation Year” period, a “cooperation, profit sharing” cooperation model was formulated, and a strong brand was created by optimizing the product structure and enhancing the internal competitiveness of the company. With good faith management, quality assurance, professional services and high sense of social responsibility, it has won a good reputation in the market. The company spent three years completing the basic layout in the country, extending its business network to nearly 30 provinces across the country, and developing nearly 300 franchise stores, becoming one of the most influential and strong brands in the country.
Since 2007, Binbao has initiated the second three-year plan and designated it as a “development and improvement year”. At this stage, Binbao has comprehensively improved the management of the three systems of “commodity R&D, brand image, and market operations”, further Create quality products and strong brands, and advance to the front of China's fashion industry. Binbo has successively cooperated with Italian Leibair Design Group and Taiwan JP Fashion Design Company to jointly develop the BENBO series of apparel, ensuring the integration with the international trend in the forward style and fashion of the product style. At the end of 2007, IDGVC, an internationally renowned venture capital firm, formed a strategic alliance with Binbao, laying a firmer backing for the strong development of Binbao.
In 2008, Binbao established a marketing headquarters in China in Guangzhou and launched a comprehensive brand marketing strategy.
In 2010, Binbao entered the "revolution of resources across years." In the new three years, Binbao will fully enter the development stage of brand marketing, and fully promote BENBO from the regional strong brand to the first brand of Chinese fashion casual men's clothing.

Bin Bao Memorabilia 1988 German designer Ben · Largerfeld and right-hand man (the German version of the famous stylist) Kenbo in the fashion capital Duesseldorf co-founded BENBO (Bin Bao) brand, and that "a man's pants Article III" of Landmark concept. Since then, Binbao has been known to the European market with a focus on creating the “third men's pants” - classic cotton casual pants.
In November 1994, Hong Kong Jinxinxing Group was established. In the same year, Jinxinxing Trade Development Co., Ltd. was established to develop retail business in China. The company's main business is the operation of internationally renowned fashion brands in the Asia Pacific region.
In the fierce competition, Hong Kong Kim Shin Hing Group competed in the permanent brand operation right of the German urban fashion menswear brand BENBO Asia Pacific, and began to plan the operation of the BENBO brand in the Asia Pacific market. 2004 To better develop BENBO (Binbao) brand business in the Asia-Pacific region, the Hong Kong Kim Shin Hing Group has established the Guangdong Binbao Garment Co., Ltd., and is fully responsible for the development of the BENBO brand in the Chinese region.
2006 BENBO and Italy's Leibair Design Group established product R&D cooperation, integrated global creative resources to enhance Binbao's design and creative standards, making Binbao apparel highly praised by the market; Binbao's national stores exceeded 300.
2007 BENBO cooperated with Taiwan's JP Garment Design Co., Ltd. to jointly plan the style of Binbao brand and the development of various series of products. In the forward-looking and fashionable style of the product style, it ensured its integration with the international trend.
2007 BENBO passed ISO9000 certification.
2007 IDGVC, an internationally renowned venture capital firm, has formed a strategic alliance with Guangdong Binbao Garments Co., Ltd., which has laid a firmer financial backing for the strong development of Binbao.
2008 BENBO established China Regional Marketing Headquarters in Guangzhou.
2009 Binbo, in collaboration with a well-known international company, plans the next five years of the Binbao strategic goals to achieve a breakthrough in Binbao.
2010 Bao entered the integration of resources over the years. Binbao will fully enter the development stage of brand marketing, and through the concept of resource integration and “service first and customer first”, it will continue to promote BENBO from the strong brand in the region to the first brand of Chinese fashion casual men's clothing.
Binbao investment topics: http://chinasspp.com/advbrand/2010/benbo